Digital Marketer Lab Review – Legit or Scam? The Truth Revealed

Hi, and welcome to my Digital Marketer Lab review.

In today’s review, we will take an in-depth look at Digital Marketer Lab, see what you will get from this program, and see if this is legit or a waste of money.

Also, we will see if Ryan Deiss, the owner, is a legitimate marketer or not.

Throughout my Digital Marketer Lab review, you can rest assured of getting an honest and unbiased review from me.

Also, in this review, we will try to answer all your questions. It should give you a clear understanding of Digital Marketer Lab and see if it is worth your time and money.

Digital Marketer Lab Review


Digital Marketer Lab – Overview

  • Product Type: Digital Marketer Lab
  • Owner: Ryan Deiss
  • Price: $95/month or $950 for a yearly membership, equals $79/month.
  • Recommended?: Read my review and find out!

Overview: DigitalMarketer Labs was founded in 2011. This organization has been around for many years now. They have been working hard to make every new person into an expert at digital marketing.

So far, they have helped hundreds of thousands of businesses increase their traffic and generate more sales.

Their clients include Uber and HarperCollins.

How do they do it?

They do it with free resources like guides and other resources such as courses, membership programs, training, and conferences.

But the question is, is this the one you’ve been looking for?

Let’s find out!


My #1 recommendation is a top affiliate marketing course that helps to build a successful online business from scratch! I used this exact system to go from $0 to earning $100’s per day! Learn more below!




What Is Digital Marketer Lab?

Digital Marketer Lab Review Website

Digital Marketer Lab is digital marketing designed to learn every part of online marketing.

Digital Marketer Lab includes marketing playbooks a step-by-step training on different platforms, for example, Facebook, Google, Instagram, etc., with one new playbook added every month.

You will also get monthly workshops covering paid traffic mastery, strategies, marketing channels, email landing pages, data mastery, and more.

You will also get access to their community of other Digital Marketer Lab members.

Who Is Ryan Deiss?

Digital Marketer Lab Review Ryan Deiss

Ryan Deiss founded Digital Marketer Lab.

Ryan is an entrepreneur and the owner of many different marketing companies.

There isn’t much controversy or anything like that with his story.

He started his internet marketing back in 1999 in the early days of the internet.

After getting rejected from the business school at his university, he decided that he would make it full-time with online businesses.

Over the years, he did exactly that, and right now, he owns the biggest company, which is DigitalMarketer which now has over 100 employees.

That is the first of the company that we will look at.

Inside Digital Marketer Lab

Digital Marketer Lab doesn’t have a set of modules like other courses. Instead, you will pick a topic that you want to learn.

Now let’s take a look inside and see what you will get from Digital Marketer Lab.

Playbook 1 – Product Launch

This playbook focuses on a product launch, and Foundr, an entrepreneur media company, teaches this one.

The playbook will teach you how to tell your story, create your content team, plan your launch sequence, and create your launch deliverables.

It will explain that product launches must be organized appropriately to ensure awareness.

It will also explain to you the importance of customer-centric marketing.

The product launch should be tailored to your customers, not your products.

Here are the following that your product launch should have:

  • Product launch timeline
  • Customer journey outline
  • Product launch sequence

Playbook 2 – Retargeting

A media manager teaches this one at Digital Marketer Lab by the name of Garrett Hardy.

This playbook focus on troubleshooting ads that aren’t converting.

This playbook is focused on retargeting Google and Facebook ads.

The retargeting is for PPC systems that will allow you to target new demographics by using the data that you have collected from your previous campaign.

With Facebook, it will discuss the importance of the Facebook Pixel.

This will allow you to target your ads to people who have previously interacted with your ad but may not have purchased.

Doing this enables you to create a custom audience of potentially lost customers.

It will end by talking about your ad’s optimal frequency and placement.

Google also follows the same structure, showing you how then talking about the best way to do it.

Playbook 3: Promo Calendar 

Matt Shelar, the promotion manager of Digital Marketer, will explain to you the types of promo calendars and some tips and tricks in this playbook.

Matt starts by talking about the purpose of a promo calendar, anatomy, planning out, and starting your own.

All in all, Shelar did a good job.

Making a promo calendar is a good way to organize your marketing strategy, and it also makes your campaigns more organized, and your content schedule is better visualized.

Playbook 4 – Competitive Analysis

This one teaches you how to conduct a competitive analysis to understand your competitors better.

Its goal is to understand their strengths and weaknesses and use the information to your advantage.

Hiten Shah, CEO, and co-founder of FYI, will be the one who will teach you this.

It explains that the analysis isn’t about the business but the customers. So first, you have to find out why they are drawn or not drawn to a particular business.

You can do this by performing interviews, surveys, and reading reviews.

Then, you will have to analyze their website, marketing campaigns, business model, social media presence, and more.

Collecting all this data allows you to understand your competitor better.

Competitive analysis is a complicated topic as there are a lot of books and courses dedicated to this topic.

The program does a good job of condensing the information into helpful information.

How Much Does Digital Marketer Lab Cost?

There are two payment options with Digital Marketer Lab.

The first option costs $95/month, and the second option is $950 for a yearly membership, which equates to $79/month.

Also, Digital Marketer Lab offers free cancelation at any time.

The program offers a 100% satisfaction guarantee but is warned it is not a refund.

You can only cancel your membership, and they leave you with their bonuses.

Also, you’ll have to spend another extra to get any certification courses.

Digital Marketer Lab does offer a 14-day free trial, provided that you enter your card information in.

This is a good way to test it out for anyone unsure about getting Digital Marketer Lab.

However, the free trial does not come with access to any of their mastery certifications or the powerplays.

However, you do get access to the playbooks and live events.

It does come with two bonuses:

The Machine – An email marketing automation software from dm labs.

Secret Selling System – The secret to business growth and cornering your social media market

Does Digital Marketer Lab Deliver?

The program promises to give you access to the training, checklists, templates, and community that you need to get marketing done.

However, there is no guarantee of return on investment or money made.

Instead, it promises to give you the knowledge you need to market your business online properly. So, does it?

It does, as Digital Marketer Lab is a comprehensive course hub with a wide variety of topics and modules for you to take.

There are a lot of topics that Digital Marketer Lab covers that other courses don’t even touch.

While it still has the Google Ads and Facebook Ads information every course has.

It covers unique topics like competitive analysis, sales funnels, blog content, email follow-up, and more.

What I like about Digital Marketer Lab because it covers topics like these that you usually have to take an entirely separate course for.

Who Is Digital Marketer Lab Best For?

Digital Marketer Lab is for everyone looking at how to make money online.

However, I don’t think anyone can afford it for its price.

Yes, the price sounds reasonable, but not everyone can afford the $95 a month, especially the $950 yearly.

Yes, the program gives you everything you need as it covers simple topics like Facebook Ads, paid traffic, or email marketing.

Also, it has advanced topics like retargeting, traffic mastery, and scaling for you to take advantage of.

Regardless of skill level, anyone can find something new and useful to learn here.

Now, as I mentioned earlier, Digital Marketer Lab offers a 100% satisfaction guarantee, but be warned, it is not a refund as they will just cancel your membership and leave you with their bonuses.

Again read their terms and condition first before purchasing the product.

As for Digital Marketer Lab, you can find value in their playbooks and live events.

The lessons that you will learn here can be used on any business or brand, as long it is online.

Is Digital Marketer Lab Worth The Price?

Again like I said, the $95/month is not cheap, especially to anyone starting their own business.

The skills they teach you are useful, considering most courses cost more and leave you with a quarter of the information.

Like I said earlier, the price sounds reasonable, but not everyone can afford it.

But if you are interested in Digital Marketer Lab, it’s up to you.

Just remember they do not provide refunds or credits for any partial-month membership periods.

Digital Marketer HQ has everything you need to learn and how to become successful.

The good thing here is that they have team members in the community to help you.

They may not be team experts, and many business owners can help you with anything, like marketing landscape and optimization plan.

Again the decision is up to you.

Is Digital Marketer Lab A Scam?

No, I don’t think Digital Marketer Lab is a scam.

The program does give you a very useful and valuable tool to any digital marketer.

It features topics not typically taught, like execution, campaign strategy, and advertising.

The skills you learn can be applied to any online business.

If you can absorb the information promptly, you can learn.

As a member, you’ll also get access to marketing courses that focus on what’s working now.

But again, the decision is up to you. If you can afford the $95 per month, this is for you as long you are willing to learn from this program.

The good thing here is that it offers a 14-day free trial, so you have the chance to take a look inside so that you will see what you will get from Digital Marketer Lab.

Once the 14-day trial is over, the monthly payments will start.

The other good thing is that they offer a 30-day money-back guarantee, so you can ask for a refund if you feel this is not for you.

Just remember, don’t exceed 30 days to get your money back.

What I Like About Digital Marketer Lab

  • Lots of content
  • Unique topics
  • Good quality
  • 14-day free trial
  • 30-day money-back guarantee

What I Don’t Like About Digital Marketer Lab

  • Needs video tutorials
  • A monthly subscription can add up
  • Expensive

Final Words and HONEST Recommendation

Ryan Deiss is a good marketer with many products for sale.

I personally think some of his courses and memberships are worth looking and some aren’t.

As for his Digital Marketer Lab. Overall the program is good as it gives you the tools you need and features unique topics like I mentioned earlier, execution plan, campaign strategy, and advertising plan.

This program’s good because the skills you will learn here can be applied to any online business.

Ryan Deiss’ training is for people looking to improve in certain aspects of digital marketing.

But what if you want to learn a business model that you can use to make money?

I recommend you to check my number one recommendation below.

Thank you for taking the time to read my Digital Marketer Lab review.

I hope this Digital Marketer Lab review is helpful and makes it easier for you to decide if this is the one you are looking for.

If you have any questions? Feel free to leave a comment in the comment section below!

How To Start A Legitimate Affiliate Marketing Business?

If you’re looking for ways and means to start a legitimate affiliate marketing business to earn an income online, you should check out my top-rated program first.

This program has nothing to do with spamming and using shady techniques for making money online.

On the other hand, it has everything to do with the best way to make money online that I personally use every day to make passive income from my sites.


I’ve been doing this for a few years, and I highly recommend you give it a try.

To learn more, click the button below!




And don’t forget to share this review with your friends and family!

All the best, Alex. contributor

Leave a Comment