High Income Copywriter Review – Dan Lok Scam or Legit?

Welcome to my High Income Copywriter review.

One of the top figures in the world of online marketing, closing sales, copywriting, and everything else related to making money online, Dan Lok, has come out with another training course.

This time, Dan has released a special course called High Income Copywriter where he teaches how to earn predictable recurring retainers as a stay-at-home writer using a few simple and lucrative writing gigs that no one knows about.

Sounds intriguing, right? So what are these gigs? How can you benefit from this course? What will you learn from Dan? Is High Income Copywriter a scam or legit? How much does it cost?

Hi, I’m Ivan! I’m an affiliate marketer who went from waiting tables to earning a five-figure income online!

I have also reviewed 500+ schemes and scams to find the best way to make money online. Simply put, I’m passionate about earning money online and assisting you to follow in my footsteps!

By the way, congratulations on doing your own research! That’s how you avoid getting scammed and find the best way to make money online.

I’m glad that you have asked all these questions because, in the next few sections of my High-Income Copywriter review, I’m going to share everything about this course and some more so make sure to keep reading!

High Income Copywriter Review


High Income Copywriter Review – Overview

  • Product Type: Copywriting Course
  • Product Price: $2,497 once or $999 three times
  • Product Owner: Dan Lok
  • Money-Back Guarantee: Unavailable
  • Recommended?: Yes

Overview: High Income Copywriter is a comprehensive training course focused on teaching people how to develop copywriting skills or improve their existing skills.

It covers everything from psychology, research, copywriting, and scaling your income.

Overall, Dan Lok’s course is legitimate and I would recommend it to anyone interested in learning how to master copywriting to improve their conversions and sales.

Beginners might find High Income Copywriter overwhelming, which is why I’m not too confident to recommend it to newbies who are just getting started and are looking for ways and means of making money online.

Also, it’s quite expensive. There are much cheaper options for newbies out there.

In this High Income Copywriter review, I’m will be sharing a complete breakdown of Dan Lok’s course as well as a few personal pros and cons so make sure to read it all before making your decision.

Alternative: My #1 recommendation has helped me to go from $0 to earning $100’s per day using real long-term strategies and is a 100% legitimate and newbie-friendly step-by-step course.




What Is a High Income Copywriter?

High Income Copywriter is a new course created by Dan Lok that promises to teach you how to leverage the power of copywriting to make money online.

The course contains 8 in-depth training modules where Dan teaches how to leverage lucrative writing gigs to earn a recurring income.

Dan Claims that success online, in general, is not due to good looks, ability to be confident in front of the camera, high-volume IG account, skills in Facebook Ads, or any of those things.

High Income Copywriter Dan Look Review

According to Lok, the number one skill that is responsible for his own success is the ability to write a damn good sales copy that pushes readers to take action with your offer.

And I couldn’t agree more with him. Copywriting is indeed the number one skill that you have to master.

When you have a product to promote online using sales pages, emails, or any other form of advertising material, you need a text that is going to spark an interest in your readers.

Weak copies produce weak results, on vice versa.

If you’re looking for a high-quality copywriting course, then you might have just found it in High Income Copywriter. There is lots and lots of material inside the course to help you develop your copywriting skills.

However, the small problem is that Dan’s course is one of the expensive ones in this area. He’s charging almost $2.5K to teach you these skills, whilst there are some courses that will do the same job for much less.

Nontheless, knowing Dan’s work and experience, this course could help anyone to become a better copywriter.

About Dan Lok – The Creator of HIC

He is the man. The myth. The legend. He is Dan Lok! If you’re brand new to the world of online marketing, the chances that you’ve heard of Dan Lok are very high. He is indeed one of the top “gurus” in this booming industry.

Dan Lok is a super-successful online entrepreneur who owns a multiple-figure online empire.

Today, he enjoys sharing his experience and knowledge with the rest of us. Together with the High Income Copywriter course, Dan is behind the High Ticket Closer course as well.

Dan Look

You may have seen him on YouTube or maybe you have read an article on Entreperneur.com or even Goalcast.com. Or you may have stumbled on Dan’s Instagram account. Who knows?

In any case, you might be wondering whether Dan Lok is a real deal or a modern-day scammer?

Dan is a very charismatic guy who has zero-tolerance for failure, complaining, laziness, and such. He is known for his high confidence not only in things that he’s teaching but also in people to whom he is teaching his skills.

If you haven’t heard of Dan Lok so far, I would highly recommend following his YouTube channel.

Dan Look YouTube

As you can see, Dan shares a lot of content on his YT channel and has about 3.5 million subscribers! That stat speaks a lot about Dan’s work. If he was a scammer, how come millions follow his work?

The truth is, a lot of folks out there claim that he is nothing but another guru and scammer who cheats newbies by selling them dreams about making piles of cash online.

In my opinion, those are the individuals who don’t even believe in themselves!

But then, there’s another group of people who, like myself, are actually sharing Dan’s path and know that he is a real deal. We know how much work, effort, time, patience, and skill this guy has invested into his business and are glad to share a good word about him.

So what about the High Income Copywriter course? Is this course good enough to teach you how to earn high-income online writing? Let’s dive into the next section of the High Income Copywriter review to learn more about the course itself.

How Does High Income Copywriter Work?

It’s simple. High Income Copywriter course is designed to lead you from sucking at writing sales copies that convert readers into buyers to becoming a highly skilled copywriter whose work will bring in the income you deserve.

Dan claims that once you learn how to write a persuasive copy, your income will skyrocket and there’s no limit to the number of clients you can bring into your business.

Sounds like a pipe dream, right? Well, that’s up to you.

Dan Lok shares a lot of great information compressed into eight training modules. And after going through it, I can see a lot of value in this course. However, if you decide to join High Income Copywriter and don’t take action, this course will be useless to you.

The main idea behind this course is to teach you these persuasive copywriting skills and to show you how to land high-paying clients who will hire you ower and ower again if you prove that you can deliver.


That said, let’s go over the High Income Copywriter training modules to see what you can learn from Dan this time.

Module 1 – The Mindset Secrets Of A High Income Copywriter

How many times have you heard that success is 80% mindset and 20% skills?

Well, it’s true. You can be the best copywriter in the world, but if you lack confidence in your skills, goals backed up with a plan and faith, and are not able to self-motivate, you’re not going to make it.

That is why 80% of people who join courses like High Income Copywriter fail and never achieve their goals.

Dan Lok is very passionate about mindest. So during the first module of this training course, he is going to show and teach you how to use affirmations, books, and other “resources” to create a successful mindset.

See, before you can have it in your hands, you must have it in your mind.

Module 2 – Copywriting And Sales Psychology Secrets

There are a few reasons why people buy. One reason is that they need a product or service. Another reason is that they subconsciously want it, but are afraid to take action. This is where persuasive copywriting comes into play.

During the second module of the High Income Copywriter course, you will learn how to get inside the head of your readers, find out what they want and who they are.

Dan is also going to teach you why it is better to start hand-writing your ads instead of typing them. Apparently, hand-writing helps you to activate your subconscious mind which will then deliver a high-quality sales copy.

In my opinion, this makes a lot of sense.

First, you will create a customer avatar and impress it in your subconscious mind. Then, by hand-writing your sales copy, you will activate this image and let your mind craft a perfect copy.

If you think about it, that’s old school and it’s the best school!

Module 3 – Prospect’s Mind And Genius Marketing Strategies

During module three of High Income Copywriter, Dan is going to spend more time teaching you how to get inside of your prospect’s mind by using modern-day tools.

The key, however, to becoming successful is finding a “blue ocean” niche instead of a “red ocean” niche. I’ve heard this analogy in another business seminar already and it’s genius.

The blue ocean refers to untapped niches where competition is scarce, which leaves you a lot of room to grow and expand freely. Red ocean refers to a crowded niche full of competition where you have small chances for success as a newbie.

So during this module of High Income Copywriter, you’ll be searching for a perfect “blue ocean” niche.

Then, Dan is going to show you how to use Keyword Planner, Facebook Audience and other tools to discover who your audience is, what are their habits, and more!

This exercise will help you to learn more about the demographics and desires of your audience.

Module 4 – How To Create Irresistible Offers That Sell Like Crazy

This is why you’re here for! You want to learn how to craft a perfect piece of a sales letter that will drag people in and make them buy your product or service, right?

This module of High Income Copywriter is designed to teach you exactly that!

The main purpose of previous training modules was to prepare you mentally and emotionally for this stage. Now, in this module, Dan is going to show you how to put all that information together to craft a perfect sales copy.

At the end of the module, you’ll have the first of many exams where you will have to pitch to Dan and he’s going to rate your work. This is a great chance to get feedback from the man himself!

Module 5 – Writing Kickass Landing Pages And Highly Profitable Emails

As you can see, the High Income Copywriter course is designed extremely well. Each module is connected to the previous one to form a big picture.

In other words, to help you to bring out the master copywriter that lies within you.

This module continues the story from the previous one. Here’s where you can learn how to craft a kickass landing page for your business or your client’s business as well as how to write emails that will bring high profits.

Moreover, everything you will learn from this module can be applied to other types of pages such as:

  • Sales Page
  • Optin Page
  • Checkout Page
  • Upsells Page
  • Downsells Page
  • Download Page
  • Thank You Page
  • Webinar Registration Page

The main goal of this module of High Income Copywriter is to help you to use all the skills that you’ve learned previously to improve your conversion rates and sales.

Who doesn’t want better conversions and more sales?

Module 6 – How To Write Million-Dollar Copy Without Hyped Up Or Exaggerated Claims

I’m the first one to admit that I don’t like overhyped sales pages.

I don’t mind a bit of sales enthusiasm that will convince me to try a product or a service. But I hate exaggerated claims and other BS that, unfortunately, many will use these days to sell their junk.

Do you feel the same? I’m sure you do.

So instead of teaching you how to BS your clients by writing overhyped ads, Dan Look will show you how to focus on the Problem, Agitation, Solution aspect of ads.

This approach, according to Dan is critical for your long-term success with Facebook ads especially.

In fact, this approach is the cornerstone of every successful marketing campaign. For example, if someone has a weight problem, you can use some of the pain points to agitate their interest and offer them a high-quality solution.

All in all, this module of High Income Copywriter is focused on both psychological aspects as well as technical aspects of creating a persuasive sales copy.

Module 7 – Turn Your High Income Copywriting Skill Into A Predictable And Sustainable 6-Figure Income

The time to take action is now! Most people, according to Dan, will reach this phase and then give up. In other words, they will go through the course and will not take action.

With that in mind, this phase of the High Income Copywriter course is designed to assist you to put everything you’ve learned so far into practical action and start making money online.

Once again, Dan implies the importance of a niche and choosing the one that you’re most passionate about.

In addition to advice on how to pitch your skills to prospects in your niche, Dan will share how to turn these newly born copywriting skills into eBooks and more.

Module 8 – 7 Deadly Mistakes Most Copywriters Make 

Over the years of teaching people how to become better copywriters, Dan has noticed these seven deadly mistakes that most copywriters make.

So in this module of High Income Copywriter, you can learn what these mistakes are and how to avoid them to make your journey toward a six-figure income as comfortable as possible.

Who Is High Income Copywriter For?

Being able to write a sales copy that could bring more customers and sales to your business and help you to increase your income is an extremely valuable skill. That said, the High Income Copywriter course is for anyone who wants to develop this skill.

In my opinion, Dan’s course is a top-notch course that has the potential to help you develop or improve your existing copywriting skills and take them to another level.

The course is suitable for both beginners and advanced marketers, which means that you don’t need previous skills to learn from this course. There are eight comprehensive training modules that cover everything from creating the right state of mind to developing copywriting skills and taking action and making money.

Basically, High Income Copywriter is for:

  • beginner copywriters
  • advanced copywriters
  • affiliate marketers
  • social media marketers
  • email marketers
  • anyone interested in learning high-income copywriting skills

Related: Write To 1K Review

How Much Does High Income Copywriter Cost?

High Income Copywriter is a fairly expensive training course. It costs $2,497 one time. Also, Dan offers another payment option that allows you to pay for it with three monthly installments of $999.

Ultimately, the latter option will cost you $500 more than a one-time option.

Now, the question is, is Dan’s course really worth that much money? In my opinion, yes, it’s worth every penny if you’re going to take action and apply everything from this course.

Everything that you can learn from the High Income Copywriter course could potentially help you to earn five and even six-figure monthly income, which is the ultimate goal of Dan Lok’s course.

Dan Lok is a proven expert and a guy who really knows how marketing works. If anyone can help you to improve your copywriting skills and get more clients, he is the man for the job.

However, and this is my personal opinion, there are far less expensive courses that might do the same job.



What Do You Get With High Income Copywriter?

If you decide to follow Dan’s lead, you will get access to a High Income Copywriter 8-module video training course that consists of 40+ hours of step-by-step lessons. But that’s not all that you get with this course.

In addition to the training course, all customers will get these bonuses:

  • A Personal Swipe File That Dan Uses That Has Generated $250 Million In Business
  • 11 Of the Best Ads And Emails Ever Broken Down
  • 300 Done-For-You Headline Templates
  • Generate Email Subject Lines Instantly
  • Private High Income Copywriter Community
  • Never Get Your Ads Shut Down Compliance Checklist
  • The Secret Checklist Million Dollar Copywriters Use
  • Get People To Buy With These 175 Power Words
  • Alan Jackue’s Sales Letter That Has Generated Millions

Is High Income Copywriter a Scam?

As I was saying at the beginning of this High Income Copywriter review, some people claim that Dan ook is not genuine and that his courses are a scam. That is probably because they don’t understand how business works.

Sure, Dan Lok is an excentric guy who likes to exaggerate things sometimes. But he always backs them up with results.

And yes, he likes to flash with cars and other shiny objects. But that’s just because he reached a level of success where he can, whether you like it or not.

The truth is, High Income Copywriter is not a scam. It’s a comprehensive course created by one of the top marketing experts on the internet these days.

Dan Lok has taught hundreds and thousands so far how to improve their businesses by teaching them how to close deals, write great ads and emails, focus on mindset, and more.

All this can be learned with this course and more!

In my opinion, the High Income Copywriter course is 100% legitimate. The only problem that I have with it is the high price. However, when the knowledge works, there’s no price to it, right?

Related: Writing To Wealth Review

What I Like About High Income Copywriter

  • Dan Lok is an expert marketer and copywriter
  • Eight comprehensive step-by-step training modules
  • Well designed course from top to bottom
  • You can become a better copywriter with this course
  • Access to a private community
  • Valuable bonuses and resources

What I Don’t Like About Dan’s Course

  • Dan’s personality is not for everyone
  • The course is focused only on copywriting
  • $2.5K is expensive for most people
  • No free trial or money-back guarantee

High Income Copywriter Review – Conclusion

To me, Dan Lok is one of the top experts in the world of online marketing. He has proved over and over that he knows how to talk the talk and walk the walk, which is why 3.5 million people follow his YouTube channel and 1000’s have gone through his courses.

As for High Income Copywriter, it’s a comprehensive and legitimate training course that has a huge potential to help you to master the skill of crafting a sales copy that will convert readers into buyers.

However, the fact is, Dan’s course is not for everyone.

Some people will have a hard time understanding Dan and his approach to business. He’s a guy who shoots straight, which bothers a lot of people. But hey! This approach worked well for him so far.

Also, since the High Income Copywriter course is a top-shelf product, not everyone can afford $2.5K to learn how to master copywriting. Even I will admit that it’s a lot of money.

And since Dan’s course is extremely focused on copywriting, it’s not for those of you who are looking how to master all aspects of building a successful online business and making money online

But at the end of the day, Dan Lok’s High Income Copywriter course is legitimate and there are no reasons to not recommend it. Thanks for reading my High Income Copywriter review!

What do you think about it? Is Dan’s course a scam or legit? Feel free to share your opinion at the end of this review.

Related: Simple Writing System 2.0 Review

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I fell in love with affiliate marketing about three and a half years ago. Since then, I have managed to go from $0 to earning $100’s per day in passive income all thanks to my #1 recommendation below.

Among the best features of my # 1 ranked course is that you can join for totally free (just a $49 Premium subscription). You will get one complimentary site and access to the very first ten lessons from the course to try things out.

Furthermore, this program is in fact all-in-one. You get everything that you need to make money online.

This consists of detailed training, all the very best tools, hosting and websites, live assistance, community aid, technical assistance, one-on-one training, and so much more!

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If you need any help or you have a question, feel free to contact me.

And don’t forget to share this High Income Copywriter review with your friends and family!

All the best, Ivan. Founder, and CEO @freeaffiliatemarketingbusiness.com

21 thoughts on “High Income Copywriter Review – Dan Lok Scam or Legit?”

  1. Hey,

    In the past, I’ve also read reviews about that eccentric guy Dan Lok. On some points, I completely agreed with him and I seriously hesitated to try it.

    But the only things that stopped me were those sky-high amounts and more and more additional modules that could be purchased. And then I wondered: when is enough really enough? This man is a money grabber and I got a kind of suspicion and/or aversion to it.

    Whether it’s a scam or not: I would first like to meet a Belgian who has become successful with his system. Those many testimonials that one can see and read don’t count for me: I can also write 100 or so if Dan Lok wants… No: I want a REAL meeting with a REAL testimonial.

    In the past, I have been disappointed enough by unscrupulous people/organizations and now I am only concerned with developing my website.

    With best regards,

  2. Dan Lok has been around for a long time, which is probably why he is able to charge so much for his course. I’m glad he added a module on Psychology Secrets, as you don’t often find that in other courses. I already make money online as a freelance writer, but this may be a good course for those who have their own online business and want to learn how to write copy that will result in sales.

  3. Hello Ivan, thank you for letting us know about High Income Copy Writer. Their offers sounds expensive for newbies, the price and contents in the course are matters for me and what I’m concerned. I understand that copy writing is one of factors on internet marketing what should have. Your description is very detailed and thank you again for letting us know.

  4. Thanks for introducing us to this great course.

    There is absolutely no doubt that everyone could improve hybrid copywriting skills and from what you have detailed I have no doubt that Dan Lok covers absolutely everything that we would need to know.

    I find it interesting that the 80/20 rules apply here yet again.  It appears to apply to most things in life.  Dealing with attitude and mindset is therefore the most natural and best place to start.  Self doubt can definitely hold so many of us back from achieving our best.

    I think this would be an excellent course, it is just unfortunate that it is beyond my financial ability at present.  And as there is no refund, it would be a lot of money to spend to find the course was beyond my ability.

  5. Hi Ivan, it is the first time for me to hear about the High-Income Copywriter course. You have done a great job here describing in details everything about it. It seems good and organized course with helpful modules. The concept of investing in the mindset first seems a good step to start and use in our daily business and activities. Also, for me, it was helpful the reconstruction to focus on a Blue Ocean Niche instead of a red ocean niche. Reading your article I learn a lot of new things and your first recommendation is one of the best platforms to lead, which I appreciate, too. 

    Turning back to the High-Income Copywriter course, I will like to be part of it, if I will have the money. To be honest, I am still new to online marketing and I am learning step by step respecting my financial income. I think that everyone that has the amount of money must consider this course to improve their skills in copywriting.

    Thank you for sharing this review.


    • Hi Alketa, thanks for your comment. If you can’t afford Dan’s copywriting course, but are on the market for a step-by-step beginner-friendly course for making money online, feel free to check out my #1 recommendation. It’s free to try and only $49 per month!


  6. First off, Wow! Dan Lok is quite the business man and you have written the story well on how he has achieved his wealth! I actually have never heard of him, so thank you for this article. I do agree that the subscription price is very high. But, if it is a proven technique then by all means go for it. I would definitely try it.

    Also, thank you so much for bringing this topic to my attention. Had no idea about this High Income Copywriting. I thought copywriting had to do with getting an author’s book published and that was it. Great job on bringing this topic forward and letting me know about the YouTube channel. I will most certainly be taking a glance at that.

    In my opinion, this topic should be talked about a bit more. I think the price is too high and if it is going to be that high there needs to be a better payment plan of sorts. It’s a big gamble for someone who doesn’t have a lot of money lying around don’t you agree?


    • Hi Krissy, thanks for your comment. I agree. It is a big gamble for someone on a budget. That’s why I recommend High Income Copywriter to people with developed online businesses who are looking to improve their copywriting skills. Glad this review was helpful.


  7. It was very interesting to read a presentation about the High Income Copywriter course, which I really really like. But because I am one of the newbies who does not yet have concrete earnings online, the price is unacceptable for me for now.
    I also liked your Dan Lok presentation. I see that you really respect him, and after a quick look at his YT channel, I saw that he has very interesting content, so I joined his subscribers to the channel.
    I’m glad I came across this article because I might attend this High Income Copywriter course in the future. The contents of the modules you presented are really high quality and useful.
    I wish you all the best

    • Hi Nina, thanks for your comment on my review of High Income Copywriter. Yeah, Dan’s course is legitimate and he is a very skilled marketer. However, the price is not for everyone. In any case, it is a valuable course. Glad this review was useful.


  8. I have heard of Dan Lok but didn’t know much about him. High income copywriting course sounds amazing, however, the price would be too much for me at this time. I love Dan’s idea of writing ads by hand while visualising a customer avatar. You are so right that most people buy expensive courses and don’t take action. These are the same ones who moan and claim they’re scams! Despite the high price, the course doesn’t teach you how to build a business using the skills Dan teaches. Your recommendation is far better. Not only does it teach you all areas needed to build a successful online business but is far cheaper!

    • Hi Kathy, thanks for your comment on my review of Dan’s course. I know. The price is quite high. But the quality of High Income Copywriter course is worth the price. I too have found the idea of writing your copy by hand to be quite exciting. I tried writing by hand and the whole world shifts!

      Thanks for recognizing my #1 recommendation. It’s is indeed a one of a kind course that covers all areas of building an online business including copywriting! Plus, it is 10x less expensive than High Income Copywriter. Let me know if you need a hand with it or have any questions.


  9. Hi Ivan,

    Thank you for this great product review. The High Income Copywriter seems to be a great program through the price looks a bit hefty.

    I am actually a new affiliate marketer and bet that in the long term this course can be helpful for me. It’s completely true that a well-prepared sales copy can generate sales more easily; I did experience this as a customer several times!

    Thank for sharing this great information

    Cheers 🙂

    • Hi Arnaud, thanks for your comment on my review. High income Copywriter is a great course, but unfortunately, it is expensive. I’m glad to see that you understand the value of a great sales copy! Best of luck with your new affiliate marketing business!


  10. Hi Ivan,

    Thanks for this review! I’ve been stung by 4 figure courses before, and it’s great to see your review with SO MUCH detail!

    Copy writing is something that I really feel like I need to learn more about – but it is a lot of money to spend without doing the research first.

    I’ll have to go have a look at Dan’s Youtube to see if his personality is a good match for mine – thanks for the warning!

    How do you combine copywriting and affiliate marketing in your business?

    • Hi Lisa, thanks for your comment on my review. Yeah, High Income Copywriter is an expensive course. However, Dan Look shares a lot on YouTube as well although the quality and value in those free videos can’t be compared to a real course.

      Copywriting is all about psychology and knowing your audience. Over the years, I learned who my audience is, what they are looking for, what their pains and problems are, what they would like to accomplish, etc. All this gives me an avatar persona to whom I talk when I’m writing my content. In other words, I focus on helping people and let affiliate marketing part take care of itself.

      I hope this makes sense.


  11. Hi Ivan

    This post is right up my street as I am currently learning Copywriting. The only thing that would put me off this course is the price. There are some really good courses (from people with a proven track record) that you can get cheaply or free.

    I think it’s a great skill to learn – content writing can only get you so far. If you are in the business of selling, you need really convincing landing pages and email sequences.

    However, for folks with the budget, I’m sure this one would be a winner. Dan Look doesn’t fail at much!



    • Hi Jean, thanks for your comment on my review of High Income Copywriter. I’m glad this post was helpful. I would agree with you. The price of Dan’s course could be a bit lower so that everyone can get access to his education. And yes, copywriting skills are priceless so it makes sense that the price is that high. Anyone who is involved in internet marketing should learn copywriting skills.



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