Starting From Zero Review – Is Fred Lam Legit or a Scam?

Welcome to my Starting From Zero review.

I remember bumping into Fred for the first time via one of his ads on Facebook. He was promoting the first volume of his Starting From Zero book.

The first thing that got my attention was mentioning the name, Robert Kiyosaki. The second thing was Fred’s story, a classic rags to riches Cinderella man tale.

Now today, I’m going to take my time to sit back and check out what is he all about.

According to Fred Lam, this book and eCommerce training program can help you to replicate his success in no time.

The guy spent time and time making it work for him, and now, he wants to teach you the same.

He promises that you don’t have to know anything about computers or have a bag full of money to start an online business.

Hence the name.

However, the leading question is this: Is Starting From Zero a scam or legit?

Within this Starting From Zero review, I show you what’ the story here. Also, I’ll show you how the whole thing works.

Lastly, I’ll discuss whether it is a scam or a legit way to make money online. Shall we dig in?

Starting From Zero Official Website


Starting From Zero Review – Overview

  • Product Type: Dropshipping Training
  • Owner: Fred Lam
  • Price: $1.99 + Upsells
  • Recommended?: Not really…

Quick Summary: Starting From Zero is a dropshipping program created by Fred Lam where he shows the 5-step framework that has helped his students to go from zero to earning an income online.

So is it a scam or legit?

Here’s the deal. The ebook is just an invitation to join the first stage of the training and it’s not going to be free.

From thereafter, you’ll have to pay more and more for each new piece of information.

That’s the first thing I didn’t like about Starting From Zero in this review. I would like to know the full price before paying anything!

Fred Lam has chopped this course into a few upsells without disclosing the fact. The program could work if you have enough money to invest. It’s not going to be really from zero.

Moreover, the sales pitch is misleading and that’s another problem.

I don’t like sales funnels, hidden upsells, promises about making tons of money fast, etc. I feel that this course could do better if Fred was more transparent about the whole thing.

The good news is, the Starting from Zero course is backed up with a money-back guarantee, which means that you can bail out if you change your mind.

Also, the business model (dropshipping) is legit. However, I’m not a big fan of it because it requires a lot of investment and the success rate is very low.

The bottom line is, Starting From Zero is a legitimate dropshipping training course.

For more information, keep reading my Starting From Zero review, or…


If you’re looking to start from zero and build a successful AFFILIATE MARKETING business using the same 4-step system I use to earn consistent passive income online, click the button below!




What is Starting From Zero?

Starting From Zero is an ebook by Fred Lam that sells online for $1,99. Before I start about the book, I want to say something about the zero in the title.

He should rename it to Starting From Two Bucks. Pay attention now because this is one of those innocent marketing tricks that are used by intelligent marketers to get you in.

This little ebook is a composite of Fred’s knowledge and experience on how to start a successful e-Commerce business.

He wants to show you how he has begun his multimillion business operation from his kitchen table and with zero investment!

Unlike Fred, you’ll have to start from $1,99.

Starting From Zero eBook

However, Starting From Zero ebook is an initial stage of Fred’s funnel where he invites you to join him in creating a hub and community of people who want to take control over their financial destiny.

You get the ebook in two formats, audio and downloadable PDF. Inside of the script, you’ll find a blueprint for building your online empire based on Lam’s model.

One might say it’s a sure shoot for only two bucks! However, mark the word funnel.

You see, I believe that this kind of marketing is the reason why people like to say that Starting From Zero is a scam.

However, we’ve just started this review, so let’s hold the verdict. I have a hunch that this guy could be a real deal.

Who is Fred Lam?

Fred Lam is a creator and owner of Starting From Zero program. A few years ago, Fred Lam was a dishwasher. Today, he’s a super successful entrepreneur.

This guy started from the very bottom. Working from his kitchen table with nothing but a laptop and a will to succeed, he managed to create an e-commerce business that has generated him millions over time.

Fred claims that he started his business literally with zero investment.

It’s hard to believe in the last fact, but hey, it’s marketing. You see, stories like Fred’s sell like crazy!

Fred Lam

Anyway, Fred Lam is a guy who can show you the secrets of paid traffic. That’s why he decided to create the Starting From Zero book and the program.

He claims that he’s going the teach you those traffic buying secrets that have made him millions.

He’s also a successful writer, multiple business owner, and a young visionary that like to empower other individuals to take the same path as he did.

Now, as we know much more about this young man, it’s too hard even to think that Starting From Zero is a scam.

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Starting From Zero Funnel Revealed

Before we dig deeper into the content of the program, let me show you how the whole thing works. As you know, it’s not going to be from zero.

Below is the breakdown of Starting From Zero sales funnel.

  1. Ebook – Starting From Zero
  2. Webinar With Fred Lam
  3. The Initial Course – B.S. Framework
  4. Upsell 1 – eComprenuer
  5. Upsell 2 – Influencer Masterclass

Starting From Zero Sales Page

But there’s a catch, of course.

As you know already, Fred is going to invite you to buy his audiobook where he gives you the exact blueprint of his success. The book itself is not going to be enough to build anything.

However, it’s a neat way of collecting leads and future customers.

The next step that comes naturally after an ebook is a webinar. It’s the same case with Fred. He’s going to run a probably prerecorded webinar where he’s going to talk a lot about nothing.

Online marketers like him use this opportunity to excite you even more.

By the end of the video, he’s going to invite you to take his Starting From Zero program.

Now, you can forget about the title of his book. The game is moving from zero to a lot more. It’s time to invest some real money, learn from the course, apply the knowledge, and, hopefully, reap what you sow.

Moreover, be prepared to spend a couple of hundred on a paid advertisement online as well.

Fred Lam is teaching people how to start an e-Com business in five steps. I’ll explain his five-step method for starting an online store under the next headline of this Starting From Zero review.

Before you start working with Fred, you’re entitled to know the real price of his courses, which are probably going to be necessary if you want to make his five-step system work for you.

Here are the real numbers.

  • eBook $1,99
  • B.S. Framework $47 one time payment
  • eComprenuer $147 for three months; $49 per month afterward
  • Influencer Masterclass $197 one time payment

Grand Total: $393 in cash, followed by $49 per month!

I told you in the beginning to mark the word funnel. However, that’s how internet marketing works. You should always remember to inspect exciting products like Starting From Zero before you decide to buy them.

I still hold on to my belief that Fred Lam might not be a scam. Yes, he’s indeed applying misleading tactics to get you in but, this guy has a strong reputation, which leaves little room for doubt about the quality of the course itself.

Now when you know the real truth behind the funnel, it’s time to inspect Starting From Zero course in more detail.

How Does Starting From Zero Work?

Alright! It’s time to take a look at what you can learn from our man Fred Lam. Starting From Zero is a program where Fred is teaching people his five-step system for making money online.

In a nutshell, he can show you how to start an eCommerce store from scratch.

Fred claims that his system has earned his students over $32.3 million over time.

A few of them went hardcore with this system and became millionaires. Some of the students make a six-figure income by applying Fred’s method. Many have become five-figure earners, and the numbers are still rising.

You and I will take a look behind the curtains to see what’s the noise. As you can see on the image below, the five steps are:

Starting From Zero Five Step System

#1 Instant Online Presence

Everyone can start an online store today. It takes only a few minutes and a couple of clicks to have a website up and running. In the first of five steps, Fred is showing how to do so with minimal investment.

#2 Inventory Arbitrage

After you have an online store set, you’ll have to select a niche and fill the stock. In the real world, you would have to buy and stock tons of products.

However, the advantage of the online store is that you don’t have ever to see the product you sell.

Today it’s possible to sell millions of products without the need to stock or ship any of them.

#3 Fast & Targeted Traffic

Fast and targeted traffic is every online marketer’s dream. Fred claims that he has a super simple method that can help you to get an incredible amount of traffic to your site.

With the third module of Starting From Zero, he’s teaching people how to use Facebook ads to get strictly targeted visitors.

#4 Profit Multiplier

In step number four of Lam’s Starting From Zero course, he’s going to show you how to sell more. Every business owner wants to get the most out of his customers.

It’s the key to more profit. Here you’ll learn Fred’s secrets to asking customers to spend more while giving them maximum value in return and without annoying them.

#5 Rinse & Repeat

The last step of the five-step system is where you’ll learn how to repeat the process over and over. It’s time to put the current store on autopilot, rinse and repeat the process as many times you wish. At least that’s what Fred claims.


If you’re looking to start from zero and build a successful AFFILIATE MARKETING business using the same 4-step system I use to earn consistent passive income online, click the button below!




Who is Starting From Zero for?

Here is a cut from Fred Lam’s official website.

We truly believe in every single person who takes our education seriously. We know that anyone can build an online business and embrace financial freedom even if you are starting from zero.

Mark the last word from the first sentence. It’s for people who take education seriously. If you are looking to start an online business by selling random stuff online via the Shopify store, then Starting From Zero is for you.

Remember that you’ll have to invest more than two bucks if you want to make Fred’s system work for you as well.

What I Like About Starting From Zero

1.) Fred is a Real Deal

I reviewed a lot of programs so far, guys. Do you know how you can tell if the program is a scam right away?

If the owner is not transparent, in other words, if they hide behind fake names and letters on the screen, you can be sure it’s a scam.

However, Starting From Zero’s creator, Fred Lam is a real deal. The guy is a master marketer, and there are a few things to learn from him.

2.) Money-Back Guarantee

Starting From Zero comes with a 30-days money-back guarantee. If for any reason you don’t like this training course, you can ask for a refund.

I hope they respect the policy. Some owner tends to stall it to keep the cash and left you hanging.

3.) Training is Legitimate

The Starting From Zero system is a legitimate course on eCommerce. I reviewed a lot of dropshipping ‘courses’ so far, and this is one of the rare that I might recommend.

Fred is showing how to start an eCommerce store in five steps, which are proven to work. Though drop shipping is not the best business, hey, it works.

What I Don’t Like

1.) He’s Not Honest With His Sales Pitch

The sales pitch for the Starting From Zero program and the whole funnel is unethical. Fred is not honest, and that’s a big problem.

There are too many upsells that are probably needed to make this system work. I don’t like to see a program that’s chopped into pieces that are designed to make you spend more and more of your hard-earned cash.

2.) You’ll Have to Pay For Traffic Too

The funnel itself is not the only problem. If you ever get into this, you need to know right from the start that traffic methods that Fred is teaching are expensive.

The whole thing explodes from two dollars into a few hundred in a few days. Many people, including me, like to know upfront what is the real cost.

3.) The Business Model is Hard and Costly

Starting an eCommerce business is not for everyone. Not only expenses will keep rising if you join Starting From Zero course but it’s also hard to execute it.

Just by looking at the eCommerce stats, it’s easy to see that only about 2-5% make it happen.

I personally am not a fan of this business because it’s is hard and expensive compared to my favorite online business model – affiliate marketing.

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Is Starting From Zero a Scam?

The fact is that Starting From Zero works. I’ve seen many positive reviews and testimonials so far.

Some reviewers are critical of Fred because of his selling methodology, including me. If you believe in the title of his system, it means that you are new in the online business world.

Therefore, you’re a perfect customer to guys like Fred.

In my opinion, Starting From Zero is not a scam. It is a very well worked out funnel by a guy who has a strong online reputation. Moreover, the system is making money for some people.

I hope that those testimonials are real.

Do I Recommend It? 

The reason why I don’t recommend Starting From Zero to beginners is that you’ll have to invest money in this program to make it work.

Around $400 plus advertisement costs are going to be necessary to make it work, which is far away from zero.

Don’t ever buy into those stories about how you can make money online with little or no investment. That’s all marketing, nothing else.

The real truth is always different.

Fred’s system works. However, he’s not completely honest with his offer. That’s why I don’t recommend it.

You can end up spending a lot of money. For someone new in the world of online business, that’s a lot of money that can find a much better use.

How To Start an Online Business for FREE?

Thanks for reading my Starting From Zero review. I hope that you have gotten all you were looking for. If you have any questions about this program or maybe you can offer an experience, feel free to leave them in the comment box below.

Before I let you go, let me tell you how I make money online with affiliate marketing with the help of a REAL program.

The program that I recommend over scam sites has nothing to do with getting rich quickly. That’s not how making money works.

However, the point that I want to stress out is that it could work if you know how and where to start.

Wealthy Affiliate has been and still is the best online platform for making money online. These guys can teach anyone how to become a successful affiliate marketer.

The best thing is, it entirely safe and free to join. No BS, no upsells.

These guys have helped thousands of regular people like you and me to make money online and even quit our 9-5’s. Make sure to grab your opportunity!




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26 thoughts on “Starting From Zero Review – Is Fred Lam Legit or a Scam?”

  1. I despise it when somebody or a company uses misleading tactics to get people to sign up or buy something. If you have to pay for something, even if it is only $2, than don’t say it is zero costs. And then not to disclose the upsells and additional costs that are involved when you sign up, is deceiving the unsuspecting. It invariably makes me wonder what else is being hidden or only half truths. I will be avoiding Starting from Zero, so thanks for the warning. 

  2. Hi Ivan and thanks for sharing this. It does sound as if taking the first steps in this sales funnel involves sitting through endless videos with testimonials and stories about how great it is, and one story after another about how the program turned someone’s life around. So many of these opportunities lead you into this kind of funnel where you want the video to end to get to the substance of the message and there is no progress indicator so you have no idea how long the video will be. Most of the time I get bored and click away, even if I liked the prospects the opportunity seems to offer. Frankly, life is too short.

    I am sure Fred Lam is the real deal and it must be his real birth name. Who would actually choose a name to promote a marketing course that rhymes with – scam -. If I were to choose a name it would be something like – John Widget. Then instead of – Fred Lam, legit or scam – you would have – John Widget, scam or legit – .

    Sorry for the frivolous comment. But as you say Dropshiping is not for everyone, and probably a very crowded space these days. Certainly not for me.

    Best regards, Andy

    • Hi Andy, thanks for your comment. LOL I laugh at the part where you said that Lam rhymes with scam 😀 In any case, you’re 100% right. Dropshipping is a tough business and it takes a lot of time, effort, and money to make it happen.


  3. Hi, Ivan thank you for this informative post I do however have to respect Fred’s hustle on becoming a successful entrepreneur. Now what is mind-blowing is the fact that he has to be misleading about his services to engage with clients. Be honest and truthful and create a sense of value in your services. This way you won’t have those misleading information.

    • Hi Viviana, thanks for stopping by and leaving your comment on my review 🙂 I agree with you, the program could go without upsells and everything else that’s making to whole thing less trustworthy. I, too, believe that honesty and providing real value to your prospects is the best way to create a long-term business relationship. If you have any questions, feel free to ask.


  4. Thank you for this review man.

    I hate programs where there are hidden costs because that shows that it is a scam. Even though I see the program I still feel that the false advertising is already driving me away from it.

    I have been in internet marketing for long and this program seems like on e of those scams where the founders are looking for ways to make a quick rich on other people.

    • Hi Thabo, thanks for stopping by 🙂 your comment is appreciated too!

      Yes, the owner is not transparent regarding the price and service, which is a turnoff and leaves an impression of a scam, I agree. It would be better if he could bring out those things right from the start. That way you know what to expect and you can make a better decision. I hope this review has helped you to do so.


  5. I wonder how this product I expected to be able to make you load full of money when it charges just $1.99, someone very aware of how things are being done in the online business world would understand the fact that it takes more to make more, both in terms of cash and physical involvements like time, patience and so on. E-commerce is a good business ro invest in but I’ll emphasize if it’s coming from a trusted and well researched company. 

    • Hi Wildecoll, thanks for checking out my review 🙂 your comment is appreciated!

      I agree with you. There’s no such thing as starting from zero. It’s cool marketing trick though, but as you’ve said, it takes time, patience and a lot of cash to get an eCommerce business off the ground. I hope I’ve helped to answer all your questions.


  6. Dear Ivan

    This is an excellent review. To be honest, for me this review has come at just the right time. A week ago I saw Fred Lam’s offers through his Start From Zero program, but I was still searching for the most up-to-date information about the program. I appreciate this review that has helped me in making the right decisions. Also I am glad to see your suggestion regarding wealthy affiliate, I agree with you that wealthy affiliate is the best platform for affiliates of all levels. Thank you very much, wish you the best.


  7. Thanks for summarizing such honest review and for the precious explanations given of Fred Lam story.

    I was  trying to build and affiliate marketing website in order to generate passive income. I find a lot of fake informations with all types of scams. Because of this I waste a lot of time. Do you recommend me a condifent affiliate platform with high class people in knowledges and, of course, without annoying upsells? 

    Thank you very much. Keep in touch!

  8. There are some things I always look out for whenever it comes to selecting a business to invest in or be a part of, one major aspect is that of upsells, it’s always commonly to find this feature attached with products with less or no credibility because at first, the company won’t mention anything like that in there claims and this alone makes it shady. I’d rather skip this kind of business, thanks foe doing this review about Starting from zero.

    • Hi KingAndrea, thanks for checking out my review 🙂 your comment is also much appreciated 🙂

      Well-put, my friend, well-put. I wouldn’t have said it better myself. Upsells are always a sign of a weak course as well as a lack of credibility. I’m happy to see you researching before going in head-first.


  9. This is a very interesting post! I simply love the way you presented the ”manipulating” system of this lad.
    In my opinion this is a scam because has hidden path, the way to success is not entirely revealed from the beginning.
    I agree it could work, but everything works if you work hard for it…
    I am more with the WA way to success, as they are a community – a lot of support in there

    • Hi Marian, thanks for coming by and leaving your comment. I’ve tried to work with people who are applying the same model as Fred Lam and it didn’t work. Those upsells are annoying. In the end, I left empty-handed because of the way they sell the course. Instead of the small price advertised, I was supposed to pay a lot more as I was moving forward with my education. It was discouraging and I decided to quit.

      I do not recommend it if you are serious about starting your affiliate marketing business. At WA things are dealt with in a different way, a much better way. Try it!


  10. Hi Ivan,
    Well what shall I say about this type of marketing and sales?
    There are many sites that use the same strategy. Nobody gets forced to get involved, just tempted…..
    I guess this guy is tempting his audience to buy that e-book for just 1.99….and once the buyer gets more interested…then surprise, surprise…there is more to buy! A lot of apps work the same way…
    Personally I hate it when things seem to be “for free” and after you’ve signed up you find out that you to pay to continue. I like things to be simple and clear from the beginning. No misleadings or surprises on costs.

    Thank you for sharing this post! Looking forward to your next!

    • Hi Angelique, thanks for sharing your thoughts on my review. I too don’t like to be pulled by my nose, in fact, no one does. I hope this review has helped you to find what you were looking for.


  11. Hi Ivan,
    Thanks for this review and sharing a brief story of Fred Lam. I would have been more likely to follow his training if not because of the cunning way, I think, of taking $400 off people.
    The Kyle and Carson programme seems more legit. That one worth trying out.
    Thanks for sharing

    • Hi Stephen, unfortunately, that’s how internet marketing works today. The people who own products have exceptional knowledge and they are well aware of the fact. They don’t want to give it just like that for a fixed price. Honors to exceptions like Franklin Hatchett and his Savage Affiliates or Kyle and Carson from Wealthy Affiliate. Guys like Fred Lam don’t understand that people hate the sales principle they apply. I believe that they could get much more customers which would turn into success stories if they were offering the knowledge for a fixed price so that we can learn in peace without worrying about paying more after every two or three steps.

      If you are interested in learning affiliate marketing in peace without annoying upsells and from the top experts in the industry, I highly recommend you to check out the Wealthy Affiliate University.


  12. Great review Ivan, thanks for that. I am in the market for good quality targeted Paid traffic training. I am not quite getting Fred Lam’s USP – so he is good at FB ads. What makes his FB ads better than others who claim to an expert in this field – what make his training stand out ahead of others?

    • Hi Derek, thanks for checking out my review 🙂

      He’s teaching the same FB ads strategies as everyone else. This knowledge is general, he’s just very good at selling it. If you are looking for the quality targeted paid FB traffic training, then Fred Lam’s course might turn the trick or you can take a look at what Crestani has to offer with his Super Affiliate System. But if you are interested in paid traffic from search engines (Google, Bing, Yahoo) I suggest you check out the training at Wealthy Affiliate. Follow this link for the training on Bing and Yahoo. For training on Google PPC campaigns, visit this link. I hope this helps.


  13. I hate it when companies say “it´s free”, when it´s actually not. I like it that you listed the steps of up-sales you need to take in Starting From Zero, because I´m sure they do n´t tell you those in advance. Because Fred Lam is lying about his marketing course, I wonder if even his rags-to-riches story is true. I´m sure he knows that kind of stories sell, so maybe he just made it up he was a dishwasher. Who knows? I just get really suspicious, if someone is lying about a product they sell. It makes me wonder what else are they lying about.

    • Hi Kristi, you have a point. You see, some people say it’s not telling the truth while others will say it’s only marketing. The one thing I care about the most is the product. All I can say about Fred Lam’s Starting From Zero is that it is a legit system.



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