What is Affiliate Marketing? – Affiliate Marketing For Beginners

Affiliate marketing is a business where you promote products or services by your marketing efforts in return for a part of the sale (affiliate commission). You as an affiliate or publisher are creating the link between a merchant and a customer.


What is Online or Affiliate Marketing Tips for Begginers


The picture above is the best concept I’ve learned in the last ten years of doing business. The last two out of those ten, are online. And all thanks to understanding how to leverage this concept. I’ll show you how to do it at the end of this post.

First, let me explain the image above.

Who is an Affiliate (publisher)?

Let’s clarify the model from the top. An affiliate or publisher is a person who owns a website that provides a good deal of information about a specific niche. A niche, in other words, is your area of interest. It can be dieting or making money online. As a matter of fact, it can be anything you want.

As you can see here on the example of this site, my niche is affiliate marketing. Your future website can be about anything you want, there are no rules. The site is your place of business. You use your website to share information with other like-minded people who have an interest in knowing more about your niche.

Anybody can be an affiliate. There is no need for a degree or a diploma or any expertise in this matter. The basic point is to connect the customer with the merchant using your website.

Who is a Customer?

A customer in the affiliate marketing business is anyone who uses the internet to search and shop for stuff.

Here’s an example. A person lands on your website in a search for valuable information about your niche. You, on the other hand, have prepared a great post about your interest and within that post, you have some affiliate links leading to a specific product or service.

If happy with the information a visitor follows your link to the merchant’s network where they make a sale. When a customer finishes the cycle, we stop calling that man or a woman a visitor because now, they have converted to your lovely customer. After a sale, you earn a commission for your work.

Nice and easy. At the end of the day, it’s a fair deal for everyone. People who need help will get what they want. And you get to share your knowledge, help others, and earn some money.

Who is a Merchant?

A great example of a merchant is Amazon. They offer tons and tons of various products on their shopping platform, from books to engine parts! Alternatively, you can join countless other affiliate programs. The most popular ones beside Amazon are Click Bank, Commission Junction, eBay, etc. Moreover, they are all free to participate.

Some of the programs might review your website before they let you in, but they are all easy to enter. Their part in the process is to handle the customers and pay you a commission after the sale. A commission percentage can be as low as 5% and all the way up to 75%!

I hope you are all warmed up by now because from now on, we’re talking about some real business.

How Much Can You Earn With Affiliate Marketing Business?

Many people start an affiliate marketing business thinking it’s a ‘get rich quick’ scheme. Understand that it’s a business like every other. Therefore, there are multiple factors we have to factor in to determine the size of your income as an affiliate.

It depends on:

  1. How much you are willing to learn
  2. How much time you can devote to work
  3. The percentage of your commission

If you are a high achiever and you see a great opportunity in this business, you can become financially free in a reasonably short period. If you commit yourself to work on this for a more extended period, you can set up several websites. Therefore, you can earn passive income from multiple sources. In the end, it’s all up to you and your efforts.

The Importance of Mindset 

The wise man has once said these lines: “Choose the job you love, and you’ll never work a day in your life.” I got addicted to this sentence ever since I’ve heard it for the first time.

No matter what’s your hobby, baking cookies or repairing engines; it can become an affiliate marketing business. I can imagine that some of the greatest entrepreneurs started their business empires from the ‘garage’ in the form of a straightforward idea.

Can you imagine the same?

The thing is that we don’t see that part; we don’t know the struggle and hard times they had to go through. We only see their success. It makes us believe that things were easy for them. That somehow they are blessed while the rest of us are doomed to live the normal life.

From great tech inventors to writers, musicians, business experts, sports stars, every each and one of them had to go through an underground stage before they managed to turn their hobby into a successful business.

The fact is, they’ve done it! I know that you too can do it!


Maybe it doesn’t have to be a business empire. However, a couple of hundreds or even thousands per month would be a nice addition to your current budget. Do you know what the best part is?

Once you finish with the ‘hard work’ (there is no hard work, only fun work), your business will become passive. It means that you will earn from it while having a cup of tea and reading a good book, or while sleeping and even making love with your partner.

Okay, the last one was inappropriate. Sorry. 🙂

You see, in the online world, everything is the same as it is in the real world except for one fact. It is not physical; it is digital. You will not have to rent a shop and deal with tons of paperwork. Even better, you will not have to hire or fire anyone.

A few dollars or euros and a will to learn new things are enough to kickstart your online business! Imagine, I have stared mine for $19! Those were the best $19 I’ve ever spent in my entire life. In other words, you don’t have to have a bag full of money to start an online business.

All you have to have is a hobby and awareness of the fact that it is profitable if you know what you are doing, which leads me to the next topic.

Where Can You Start With Affiliate Marketing?

There are many courses and programs that teach affiliate marketing today. However, very few can actually offer you the best education, tools, and help you need to successfully start an affiliate marketing business.

I’ve been a member of such a program for years. If it hasn’t been for Wealthy Affiliate, I would’ve never earned a dime online, let alone become able to quit my job and start living from affiliate marketing. These guys can help anyone to build a successful online business.

Here’s what you can learn at Wealthy Affiliate.

The course is called Online Entrepreneurship Certification, and it’s the only thing you need to build an online business and to start making money online.

Wealthy Affiliate has a FREE Starter membership, which gives you two free websites and an opportunity to understand the business with zero costs! This is my one and only recommendation to all of you who are looking to start with affiliate marketing.

If you need more info you can read my post about How to Start With the Affiliate Marketing Business in 4 Steps.

Or you can jump into Wealthy Affiliate’s Online Entrepreneurship Program and start right away for FREE!




  • Hi Ivan!

    This is a great and easy to understand description of affiliate marketing and how it works. I agree, that Wealthy Affiliate is a good place to start affiliate marketing because they provide all the training and tools that you need.


    • Hi Joonas, thanks for leaving your comment here 🙂 I’m happy this post has helped you to learn more about affiliate marketing.

      Yes, Wealthy Affiliate is a great place to start with affiliate marketing. I’m using the platform for two years. I host all my sites there, I have all the tools at one place included in my membership. They have the best training that I’ve found so far, and they have an awesome referral program too. Highly recommended place to start your first affiliate marketing business.


  • Nice post man, to get idea about affiliate marketing. I just have registered domain with name cheap and buy hosting from siteground. As your are experienced affiliate marketer I got some question in mind to clear before properly starting affiliate marketing website. What additional feature do I need with domain name or hosting service they offer many option I am confused with them. Secondly what is importance of SSL certificate for new website.
    I have to setup affiliate marketing business and looking for resources to setup affiliate website can I create UK affiliate website using WA services. and someone send me this link https://www.revglue.com/blog-detail/36-create-free-affiliate-websites-with-revglue and after reading this I am considering this option as well but i don’t have working experience with them and any other affiliate network, as you are experienced professional could you please provide your opinion on it and if you have used this companies service or technology for any of your project. I checked their privacy policy it is registered company in UK and also have referral program. Any one reading this post please provide your experience as well and help to start my affiliate website. thanks in advance

    • Hr M R, thanks for your comment. My best recommendation for getting started is Wealthy Affiliate. Going on your own can be confusing if you are a beginner. At Wealthy Affiliate, you get all in one package, including websites, tools, and training. They even give you a free SSL certificate, which is an extremely important feature. Also, Wealthy Affiliate has got a generous affiliate program too. Read my review here.

      I’ve never heard about Revglue, so, unfortunately, I can’t tell you much about them, nor do I recommend them.

      I hope my answer helps. If you have any more questions, I’ll be happy to help.


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