Affiliate Lab Review (2021) – Is Matt Diggity Course Scam or Legit?

Welcome to my review of the Affiliate Lab by Matt Diggity.

Have you been thinking about joining Matt’s course? Do you need to know more about it before you do so? Are you worried that Matt’s course could be a scam? Who is Matt Diggity anyway? Is this program for beginners?

According to the sales page, the Affiliate Lab is about building, ranking, monetizing and selling high-competition affiliate sites. The method is also known as flipping sites and it is a serious business.

So in this review, I will be helping you to learn more about the Affiliate Lab, how it works, who it is for, how much it costs, and most importantly, I’ll be sharing my opinion about whether it is a scam or legit.

Affiliate Lab Review


Affiliate Lab Review – Overview

  • Product Type: Affiliate Marketing/Flipping Sites
  • Product Price: $997 one-time or $597 two-times
  • Product Owner: Matt Diggity
  • Money-Back Guarantee: Unavailable
  • Recommended?: Yes, but not for beginners

Overview: Affiliate Lab is a comprehensive training course that teaches how to create niche sites, rank them on Google, monetize with affiliate offers and even sell for up to 40x their monthly profit.

The course was created by a reputable SEO and affiliate marketing expert, Matt Diggity and is recommended for advanced online marketers interested in scaling their knowledge and affiliate business.

In other words, Affiliate Lab is not a scam. It’s a legitimate affiliate training course.

The reason why I don’t recommend Affiliate Lab to beginners is one, it’s too expensive, and two it requires some basic knowledge about SEO and affiliate marketing.

I don’t want to see you waste $1K to learn things that you can learn for free.

My #1 recommendation (is a 100% legitimate program that helped me to go from being a complete newbie to making $100’s per day with affiliate marketing!


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What Is Affiliate Lab?

Affiliate Lab is a step-by-step training course created by an SEO expert Matt Diggity. With this course, Matt teaches people how to create, rank, monetize and make money flipping sites for 32-40x their monthly profit.

The main idea behind this course is to teach you how to choose a profitable niche, create a website from scratch, rank it on Google and other search engines to get traffic, add affiliate links to monetize the site and then sell the same site for bigger profits.

Matt Diggity Affiliate Lab Review

Matt claims that he’s been doing this successfully for years and that’s how he came on to the idea to create an Affiliate Lab course. In his own words, this is the only course you need to rank, earn and flip websites.

Just recently, I reviewed a similar and legitimate course called Rank and Rent Club. Is Affiliate Lab a scam? Or is it a legitimate course as well? Let’s find out more!

Who Is Matt Diggity?

Before starting his own online business, Matt Diggity was an electric engineer. According to his own words, Matt suffered from a nervous breakdown due to his job where he worked sometimes even 60 hours per week.

That was the moment when Matt got introduced to SEO and affiliate marketing and fell in love with the concept of making money online. After a few years of struggling to make it happen, Matt managed to break through and discovered something amazing.

Matt Diggity

While he was trying to master SEO and affiliate marketing, Matt has built several test websites. Most of these sites turned some profits, but Matt didn’t have any time to manage them so he decided to sell these profitable sites.

And then, the light bulb turned on! Matt realized that flipping profitable sites are a lucrative business so he decided to pursue it. Fast forward to the present moment, Matt Diggity created the Affiliate Lab course where he is teaching people how to follow in his footsteps.

In addition to the course and his SEO services, Matt is also active on YouTube as well. By the time of writing this Affiliate Lab review, Matt’s YouTube channel counts about 15K subscribers.

Matt Diggity YouTube Channel

Alongside the Affiliate Lab course, Matt Diggity runs a few websites where he offers his services too. One of these sites is called Authority.Builders where Matt and his team help website owners to build authority through building high-quality backlinks.

All in all, Matt Diggity is a legitimate SEO expert and online entrepreneur. Let’s continue this review to see whether his training course is a scam or legit.

How Does Affiliate Lab Work?

Before I share my personal opinion about whether the Affiliate Lab is a scam or legit, I will walk you through the course. This will help to determine whether Matt’s course is a good one or just another get-rich-quick scheme.

So as I have mentioned earlier in my review, Affiliate Lab is about creating websites, ranking them in search engines, monetizing and selling for 32-40x their monthly profit. In other words, you can learn how to make money with affiliate marketing and flipping websites.

There are several training modules inside the course with which Matt teaches how to master this process step-by-step. That said, let’s go over each module to see how it works.

Module 1 – Affiliate Lab Introduction

The first training module is purely informational. Here is where you can meet Matt and other trainers and learn more about the process ahead of you. Matt talks about SEO and affiliate marketing and why it is the top method to follow these days.

Module 2 – Niche Selection

The second module of Affiliate Lab talks about niches. In more details, Matt Diggity will show you how to select profitable niches using his proven methods. The key success with affiliate marketing lies in this module.

A lot of people overcomplicate niche selection so they end up talking about a hundred different things at the same time. The key is to narrow your niche down to a specific topic and build your authority upon that.

Module 3 – On-site SEO

The third module of Affiliate Lab is where it all begins. In this module, Matt Diggity will walk you through the entire process of on-site SEO also known as on-page SEO. This training module is the most comprehensive one.

Affiliate Lab On Site SEO

Just to name a few things that you will be learning here. Matt will show you how to choose a domain name and hosting, build a WordPress site from scratch, do keyword research, structure your site, add important pages, write high-quality content, optimize your site for SEO, rank high in SERP and more.

Module 4 – Off-site SEO

Once you complete all the steps from the previous lesson, the next module of Affiliate Lab is where Matt Diggity will be talking about the off-site SEO or off-page SEO strategies. But what is off-site SEO exactly?

In simple words, off-site SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.

Affiliate Lab Off Site SEO

For example, off-site SEO would be creating social pages for your site and sharing your content there. Another example of off-site SEO is getting backlinks to improve your domain authority. This topic is mostly discussed inside this module of Affiliate Lab.

Module 5 – The Kitchen Sink

This module of Authority Lab has a very creative name. The Kitchen Sink is a metaphor for cleaning up your website.

Affiliate Lab The Kitchen Sink

In other words, this module is where Matt Diggity shows how to clean up, optimize and maintain your website once you finish all the tasks for the previous modules.

Module 6 – Authority Sites

The first five modules of the Affiliate Lab are about building a niche site. A niche site basically means that you’re talking about a single narrow topic such as golf balls. But as you continue to expand your site with more niche-related topics, your site will evolve from a niche site to an authority site.

Most authority sites have started as small niche-sites where the author was talking about a single topic. In this module, Matt explains how this evolution happens and gives some insights into how your site will evolve as well.

Is Affiliate Lab A Scam Or Legit?

After going through the course curriculum and after learning more about Matt Diggity, I conclude that Affiliate Lab is not a scam. There are absolutely zero red flags or scam signs that could lead me to say the opposite.

One of the first signs that a course could be a scam is the owner’s credibility. You wouldn’t believe how many scams use fake names and characters to create an image of a legitimate course.

In this case, Matt Diggity is a real person with a lot of experience with SEO, affiliate marketing and flipping sites. He owns several authority blogs and a YouTube channel where he shares a lot of free content with people who are interested in his work.

Another thing that usually points to a scam is the content quality. Most scams use big and fancy words to attract customers. The problem is that they deliver a short and generic course that is not worth time and effort.

In this case, you don’t have to worry. The Affiliate Lab course is one of the most comprehensive courses on the topic of SEO and affiliate marketing. Matt has included a ton of lessons that spread over 24 hours of material. He leaves no stone unturned.

Another good thing about Affiliate Lab is the number of positive testimonials and reviews available in the public domain. It just shows that Matt Diggity’s course is 100% legitimate.



Who Is Affiliate Lab For?

I would say that Affiliate Lab is for anyone interested in learning how to create and turn niche sites into authority sites and sell them for higher profits. Since the course is based on evergreen methods, it’s for anyone who would like to build a long-term online business.

However, I would not recommend Affiliate Lab to beginners without any SEO experience. In my opinion, Matt’s course is more suitable for people who have at least a year or two of experience with affiliate marketing and SEO.

The reason?

Well, as you’re about to see in the next section of the review, this course costs $1K, which is a lot of money. Ideally, you would want to check out some cheaper courses and free content to get the hang of the business model before getting into a course like this.

And another important thing. Affiliate Lab is not for lazy people. I like to see that even Matt Diggity makes this clear on his official sales page.

Creating niche sites, ranking them, and making money online is not a get-rich-quick scheme. It’s a business that takes a lot of time and effort. If you are not willing to invest, you should be getting into Affiliate Lab.

How Much Does Affiliate Lab Cost?

By the time of writing this Affiliate Lab review, you can enrol into Matt Diggity’s course for a $997 one time payment. or you can split it into two payments of $597. The latter option seems convenient but keep in mind that it’s a more expensive option.

Affiliate Lab Price

Are there any upsells inside Affiliate Lab?

The good thing about Matt’s course is that there are no upsells once you pass by the checkout. Matt makes this clear on his sales page, which I appreciate a lot!

Are there any extra costs?

Yes, you should expect some extra costs down the road. For example, you will have to buy hosting and domain name for each site. Also, you will have to access tools such as the keyword research tool, which is going to add a few $100’s on the price.

Can you get a refund?

No, you can’t get a refund. The Affiliate Lab comes with a no-refund policy, which is quite disappointing. I would like to see at least a 7-day money-back guarantee.

What Do You Get With Affiliate Lab?

$997 is not the price that anyone can afford to shell out for a training course. However, the good news is that those of you who can afford it will get a lot of content in return. Here’s what is included with the Affiliate Lab.

Affiliate Lab Features

24+ Hours Of Training

The key feature of Affiliate Lab is a step-by-step training that contains over 24 hours of video material spread over 160 lessons where Matt Diggity will show you how to create, rank, and monetize niche sites from scratch.

Templates and Tools

In addition to the comprehensive video course, Matt includes a set of DFY templates that you can use for your websites. These same templates are based on Matt’s proven concept. Also, he includes a few tools and plugins that will help you to develop your sites.

Checklists and SOPs

Another thing that you will get with the Affiliate Lab is checklists and Standard Operating Procedures that Matt uses on his own and his client’s websites to rank on Google.

Affiliate Lab Facebook Group

Support is extremely important while building your online business. That’s why you will get access to an exclusive group where you can ask questions and get answers directly from Matt Diggity or one of the experienced affiliates.

8 Members-Only Bonuses

To top it all off, Matt Diggity includes eight members-only bonuses as well. Here is what is included:

  • The Beginners Lab
  • Conversion Rate Optimization Masterclass
  • Featured Snippets Masterclass
  • Authority Blueprint
  • Website Flipping Masterclass
  • Outreach Masterclass
  • Maintainance and Security Toolkit
  • Affiliate Email Marketing Masterclass

Related: Wealthy Affiliate Review

What I Like About Affiliate Lab

Before I conclude this Affiliate Lab review, let me share a few things that I like and don’t like about Matt Diggity’s training course. Let’s start with some positive aspects first.

Comprehensive Video Training Course

The fact that Matt’s course contains about 160 video lessons is awesome. A lot of courses will charge you $100’s for a few training modules that contain general information. Matt’s Affiliate Lab is one of the most comprehensive courses that I’ve had a chance to review so far.

Affiliate Lab Is Based On Evergreen Method

Another thing that I like about Matt Diggity’s Affiliate Lab is the fact that it teaches how to use an evergreen affiliate method. In other words, this course is all about creating long-term success that will result in a passive income for years to come!

Matt Diggity is an SEO and Affiliate Expert

The fact that Matt Diggity is truly an SEO and affiliate expert is another thing that I really like about this course. If I’m going to be paying $1K to learn something, I might as well learn from a guy who is one of the top experts in his field.

Positive Feedback From Affiliate Lab Users

While writing this review, I noticed that Affiliate Lab has got a lot of positive feedback and reviews from customers. It seems like Matt’s course is really working, which is an awesome thing to see!

High-Quality Bonuses

To compensate for a high price, Matt includes a set of high-quality bonuses, which is also awesome. Those eight bonuses complement the course curriculum very nicely.

Private Facebook Group

I like the fact that you get access to a private Facebook group where you can ask questions, get answers directly from Matt and other members of Affiliate Lab. This is very important for your success.

Related: Affiliate Marketing Mastery Review

What I Don’t Like About It

As much as I like Matt Diggity’s Affiliate Lab, I have a few problems with it as well. As always, my review is unbiased, which means that I bring both good and bad to the table. So here’s the bad.

$997 Is Too Expensive 

First of all, $997 is a lot of money for a training course. I’ve seen a lot of courses of this sort and some of them cost a lot less and yet bring the same quality to the table. Don’t get me wrong. Matt has a full right to put any price he wants on his expertise. I just feel like $1K is a lot of money. That’s all.

No Free Trial Or Money-Back Guarantee

Now, this one is a serious problem. Affiliate Lab does not include a money-back guarantee or a free trial. This is, in my opinion, a bad business. At least a few days, or weeks, or maybe even a full month of a free trial would bring in a lot more people to this course.

Extra Costs Down the Road

Once you start learning and implementing the knowledge from Matt Diggity’s Affiliate Lab, you can expect more costs down the road. For example, you need to invest money into hosting, domains, keyword tool, etc.

Affiliate Lab Takes a Lot Of Time And Work

This is not necessarily a bad thing, but it’s worth mentioning. SEO is a very slow and nerve-wracking method. It will take a lot of time and effort to get results from the Affiliate Lab course.

The good thing, however, is that Matt admits this on the sales page and makes it very clear.

Related: Legendary Marketer Review

Affiliate Lab Review – Conclusion

I am a big fan of SEO and I have been doing it for about two years now. In my opinion, SEO combined with affiliate marketing is the best online business model out there. Yes, it takes time, but the reward is more than worth it.

So when it comes to learning about SEO and affiliate marketing, I think that Matt Diggity’s Affiliate Lab is worth it. The course contains a lot of value and seems to be working for its users, which speaks for itself.

However, as I said, there are equally good, even better options available in the same domain that will not cost you an arm and leg (check out the last section of this review).

Thanks for reading my Affiliate Lab review. I hope this post was helpful. What do you think? Is Matt’s course worth it? Feel free to reach out using the comment section at the bottom of this review!

How I Make Money With Affiliate Marketing

As I said, I’m a big fan and student of SEO and affiliate marketing. About three years ago, I decided to start an online business. One year later, I discovered this course that shows how to make money by ranking sites on Google and affiliate marketing.

I felt for it immediately and decided to go all in. Two years later, thanks to this PROVEN SYSTEM, I managed to go from $0 to earning $100’s per day from my websites.

The best thing about this course is that it’s affordable ($49 per month) and it comes with all the tools (keyword research, website builder, plugins hosting, etc.) included in your monthly membership!

Click the button below to read my story and to learn more about my #1 recommendation.


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4 thoughts on “Affiliate Lab Review (2021) – Is Matt Diggity Course Scam or Legit?”

  1. Hi Ivan,

    Thank you for this product review I am a new affiliate marketer and the Affiliate Lab looks interesting. However as you say its tooo expensive and there is not even a money-back guarantee option. Though I am sure the course is value for money I but there are other places where the information are free.

    I bet I will have a check at your 1st recommendation!


    • Hi Arno, thanks for your comment on my review of Affiliate Lab. Yes, it’s quite an expensive course and having no option to get your money back is not so great as well. Thanks for checking my #1 recommendation! Let me know if you have any questions.


  2. Hi Ivan

    This is really interesting. I love the idea of flipping websites but it takes such a long time to get traffic. I prefer the idea of buying a site that is already getting a bit of traffic and generating a small amount of money and then adding content and working on the SEO.

    You can get sites on for less than $1,000 like that and for WA members that could be a great add-on business. In another 6 months or a year, you could potentially sell it for much more.

    However, for a someone with zero experience, I would recommend they start in WA, learn how to build a website, sell it if they want to (or just generate revenue) or buy and sell to build a nice income for the future.



    • Hi Jean, thanks for your comment on my review. Yeah, the idea of building sites and selling them of Flippa and other marketplace is great and lucrative if you know what you are doing. Affiliate Lab is a good course, but yeah, I agree with you, Wealthy Affiliate is a much better option since you get all the tools, training, coaching and everything else a general newbie need to build a site from scratch.



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