Amway MLM Review – Is It a Scam or Legit Multi-Level Marketing Company?

Amway Review Scam or Legit

Welcome to my Amway MLM review.

Amway is one of the most popular multi-level marketing companies that claims to help earn income by selling their products,

If you are eager to know:

  • Is Amway a scam
  • About its products
  • The real cost to start
  • About compensation plan
  • And much more!

You’ve come to the best site!

I’ve dedicated a few days to analyzing Amway’s MLM program, taking notes, uncovering all sorts of info, and thoroughly going over the offer so that I can provide you with the most helpful Amway MLM review.

📘 About

Global MLM company.

💰 Cost

$100 one time fee to obtain a starter kit.


The starter kit is covered with a 90-day money-back guarantee. They are partnered with companies like Microsoft and Lego. The company has pretty solid ratings online. They are quite reliable and honest as far as this type of business goes. There is a potential to earn big money with Amway. They focus on online marketing rather than door-to-door selling.

🛑 Cons

There have been some legal problems associated with Amway. Accusations of being a pyramid scheme. Only about 3% of members earn a living wage.

⚠️ Verdict

Amway is a reputable and recommended MLM program.

📈 Rating

I Want To Know…

About the Reviewer

Hey, I’m Ivan Brozincevic!

Since 2018, I’ve been making a full-time income online, which allowed me to quit my old job (about me).

In the beginning, I struggled to identify legit courses and avoid ones that were just out for my money.

That’s why I created this website – my main goal is to help you steer clear of pitfalls and discover the top online business courses.

Every week, I invest hours in reviewing online courses and writing reviews based on my fact-driven review guidelines to assist you in making an informed choice.

Related: Check out my FREE training program for making money online.

Is Amway a Scam or Legit?

Amway is a legitimate MLM company, founded in Ada, Michigan by Jay Van Andel and Richard DeVos in 1959.

It promotes various products, including cleaning, to customers in numerous countries worldwide. Notably, Amway reported sales of over $8 Billion in 2020.

In 1979, the Federal Trade Commission (FTC) stated that Amway is not a scam due to its sale of physical items and compensation based on recruitment. United States legislation typically prohibits pyramid schemes that lack product distribution.

However, this does not guarantee complete legitimacy.

In 2010, a class-action lawsuit resulted in a $150 million settlement against Quixtar, the new name for Amway. The plaintiffs claimed that Amway primarily profits from selling motivation and training products rather than tangible goods.

Moreover, the company was found to be non-compliant with the 1979 FTC ruling, facing allegations of wire and mail fraud, as well as racketeering.

While Amway requires recruitment for substantial earnings, it has managed to operate within the confines of the law, at least in the United States.

To sum up, considering the available information, it is clear that Amway is a legitimate MLM company that individuals worldwide can join to represent and earn an income.

Keep reading my Amway MLM review to gain more insights into the company, its products, compensation plan, pros and cons and more!

What is Amway?

Amway is a well-established company that offers a wide range of products, including cosmetics, supplements, water purifiers, and more. Perhaps you have even purchased some of their products.

Is Amway a Pyramid Scheme?

Amway has faced a lot of criticism recently, making it difficult for those considering joining. Interestingly, a significant portion of this criticism comes from individuals involved in the business or similar ventures.

Amway is one of the most disputed MLMs, often labelled as a pyramid scheme and even a scam. The truth behind these claims is open to interpretation and debate, which I will delve into further in my Amway review.

The brand’s reputation has largely suffered due to its past run-ins with the FTC. However, it’s important to note that most major MLM companies face some degree of scrutiny from the FTC due to their inherent nature.

To discover more about this business opportunity, watch the video below…

Amway, founded in 1959 by Rich Devos and Jay Van Andel, has been a successful business for over 50 years.

With branches in over 100 countries, it is the highest-grossing network marketing company globally.

Operating under the principles of freedom, family, hope, and reward, Amway promotes a positive message for living life.

However, if you’re wondering how the company works and whether it’s a scam or a pyramid scheme, I encourage you to read my Amway review for more insights.

Related: Is Cutco a Scam or Legit?

Who Founded Amway?

Amway was founded in 1959 by Jay Van Andel and co-founder Richard DeVos. Van Andel and DeVos connected while attending the Grand Rapids Christian Institution, where they discovered a shared passion for business and sales.

Amway Founders

Before Amway’s establishment, Jay Van Andel and Richard DeVos had been business partners in various ventures, most of which failed.

One such endeavour was Nutrilite, which differed from other businesses at the time by offering both sales commissions and incentives for recruiting suppliers.

Initially focused on nutritional supplements, Nutrilite later expanded its product line to include cleansing products like Fluid Organic Cleanser.

After several unsuccessful attempts, Van Andel and DeVos finally discovered a successful business model and decided to start their own multi-level marketing company, which they named Amway, short for American Way.

The company quickly gained global popularity but faced a tarnished reputation in the United States, as it became associated with pyramid schemes.

To combat this negative perception, the company was rebranded as Alticor in 1999, and the sales divisions were changed to Quixtar Brand.

Today, Amway is known as the leading multi-level marketing company worldwide, seemingly offering a feasible path to wealth.

If you’re interested in learning more about Amway, including how it operates, how you can earn money with it, and whether it is a scam, pyramid scheme, or legitimate MLM, continue reading my Amway review.

Is Amway a Pyramid Scheme?

As mentioned earlier in my review, Amway is not a pyramid scheme. It is important to note that they have faced challenges in this aspect. However, from an objective standpoint, it is a legitimate business operation.

Is Amway a Pyramid Scheme or Legit

Amway is a direct marketing firm that utilizes the network marketing (multi-level marketing) business model. It markets its products to consumers through its extensive network of Amway Distributors and Independent Entrepreneurs.

In other words, Amway leverages the network marketing approach to reach and engage with customers.

What Is Pyramid Scheme?

A pyramid scheme is a fraudulent system for making money by recruiting an ever-increasing number of “investors”. The scheme works with the initial promoters recruiting investors, who then recruit more investors, and so on.

To learn more about pyramid schemes and whether Amway falls into this category, please watch the video below.

Amway offers a range of products, and employees have the opportunity to earn money by marketing these items. However, it is important to note that this does not make it a pyramid system.

If the sole means of generating income was through recruiting new members, then it would indeed qualify as a pyramid scheme.

Is Amway a Pyramid Scheme in Disguise?

Amway is not categorized as a pyramid scheme because it has been determined by certain individuals in politics that it doesn’t meet the criteria. Technically, Amway operates as a multi-level marketing (MLM) company.

They offer commissions based on your sales and the sales of those you recruit.

Basically, Amway sells real products that people can use, and bonuses are earned from team sales. Unlike pyramid schemes, there are no direct payments for recruiting others, so there is no shady activity.

In short, Amway is not a pyramid scheme.

In a pyramid scheme, you are required to recruit others to earn income from the company. However, in a multi-level marketing company like Amway, you can make money by selling physical products or recruiting new prospects.

It’s worth noting that Amway does not directly pay individuals for recruiting others.

However, experienced individuals in the MLM industry, especially those familiar with Amway, understand that the best way to earn significant income is by recruiting new distributors.

How Does Amway Work?

To join the market Amway, you are required to spend your cash. In addition to paying fees to be part of the “direct marketing association,” you will also be asked to purchase the products.

Sales Rep

Not only should you be seen using their more expensive items, rather than their Target alternatives, but it’s also important to keep stock on hand to offer interested customers.

Distributors earn a small commission on all the items they sell, but there’s a limit to how much soap can be sold in a day. The real money comes from individuals who pay hundreds to become “independent business owners”, as Amway calls it.

As new members sign up under you and recruit more representatives, the money flows upwards.

The key to earning a substantial income is to have people working for you, and then have people working under them, and so on – this is why it’s called a multi-level marketing (MLM) or pyramid model.

While Amway is not technically an illegal pyramid scheme, it certainly follows a distinctive pyramid shape, which is remarkably similar to traditional pyramid schemes.

They refer to it as direct selling instead of MLM, and you can find more information in the video below…

Are Amway Products Any Good?

Amway is known for a wide range of products, including nutritional supplements, cleaners like “L.O.C.” (legacy of tidy), and their Creativity line with cosmetic and personal care items.

One standout product is the Espring, a tap water purifier that has received excellent reviews and an “outstanding” rating from customer reports.

It uses a combination of UV light and carbon block filter for effective purification. Another popular product is the XS power drink, which sells over $100 million annually through independent business owners.

With over 450 products, Amway offers a diverse selection and maintains high-quality standards.

Why Are Amway Products Expensive?

Amway claims that its products are priced higher due to their transcendent nature. They assert that these items are exceptionally focused and developed to be more effective and safer than other products, thus providing greater value for your money.

Amway Products

Amway products, despite the company’s claims, have not performed well in consumer testing.

In fact, extensive testing by Consumer Information has shown that their recipe detergents and other cleaners do not work as effectively as traditional brands.

Furthermore, these products are often inferior to those available at much lower prices in local big box stores.

So, why are Amway products so expensive? The answer lies in the company’s desire to maximize profits.

In contrast to the significant overhead and employee costs incurred by most stores, the amount paid to Amway representatives is meagre. To compensate for this, the company must rely on high prices.

This means that most of its employees pay the company for the privilege of marketing its products.

How Much Does Amway MLM Cost to Start?

Luckily, Amway is not one of those MLMs that will eventually drain your wallet in case you decide to start. You can start at less than $100.

Here is the official word:

Our refundable registration fee is less than $100 annually and covers the cost of resources Amway provides to help our Independent Business Owners (IBOs) effectively run their businesses.

These easy, efficient resources put our IBOs on the path to success by teaching them how to set up their virtual offices and providing them with ongoing education, training, product marketing materials, customer service, mobile business management tools and more.

Source: Amway FAQ page

Can You Get a Refund?

As noted above, you can get a full refund. Here is the official policy:

Investing in an Amway business is low-cost and no-risk. You can get started for less than $100 and, if you decide Amway isn’t for you, we will happily refund your money within 90 days of your registration.

Source: Amway FAQ page

How to Make Money With Amway MLM?

There are two methods to make money as an Amway MLM promoter:

  • Earning a payment from marketing items.
  • Employing people and making an income from their sales.

It is essential to keep in mind that you do not get paid directly for recruiting individuals. Instead, you receive bonuses for the items they buy or market.

Therefore, to earn anywhere close to a full-time income, you will have to actively start recruiting people.

Amway Compensation Plan

Understanding the Amway compensation plan is not as complicated as it may seem. Essentially, the company takes a different approach than traditional corporations by bypassing traditional advertising and retail.

Instead, they pass on the savings to their customers or IBOs (independent business owners).

This means that Amway products are not sold in stores like most conventional corporations. Instead, they use a concept called “buzz marketing” to effectively spread the word and distribute their products.

Watch the video below to see how the Amway compensation plan works.

Can You Make Money With Amway MLM?

When a firm is generating $8 billion a year, it’s reasonable to assume that its top suppliers are making substantial profits as well.

If you happen to meet someone at the “Founders Emerald” or “Founders Diamond” levels in Amway, they are likely earning the majority of the income.

Similarly, individuals at any of the “Crown” levels are making a significant amount of monthly residual income.

However, it’s important to note that such cases are not the norm.

Multi-Billion Industry

Fact: Only a small portion of Amway distributors make significant income.

So, what kind of income can you expect as an Amway business owner? According to, only 48% of their independent suppliers are both profitable and active. Of those who are active, most make only $200 a month!

Why do most Amway business owners earn so little? Well, the truth is that direct selling is an uphill battle, especially in the beginning. It’s difficult to get the ball rolling.

Furthermore, one of the main reasons people struggle with Amway is due to a lack of time commitment. Many treat it as a part-time job.

Unfortunately, this part-time job requires a significant investment of both money and time to generate a decent income.

Can You Sell Amway on Amazon?

Although Amway prohibits the sale of their items on online platforms like Amazon, it is not illegal. Amazon has no restrictions on selling any legal item.

However, despite Amway’s guidelines, some distributors still market their products on platforms like Amazon or They hope that the company won’t notice their actions, allowing them to reach a larger target audience and increase sales.

Selling online can be an attractive option to increase your chances of success, especially since there is limited profit to be made when selling soap containers for $40 face-to-face.

How Does Amway Make Money?

The business does not make significant profits from selling cleansing supplies and eye shadows, like its representatives. Instead, it generates income from two main sources:

  • Fees from items marketed when people join as independent entrepreneurs.
  • Organization materials such as tapes, meetings, and other educational experiences.

Many top Amway partners earn money by selling the dream of wealth rather than focusing on product sales. While they may appear wealthy, most of their wealth does not come directly from the Amway marketing association.

They market books and other materials promising to inspire and teach others how to achieve great wealth, just like them. However, many customers do not actually experience financial freedom through Amway Global.

Therefore, many people have labelled Amway as a scam – more about this will be discussed in my review.

In reality, individuals are led to believe that they will become Amway entrepreneurs, when in fact they become Amway consumers.

This means that the majority of independent business owners end up spending their money on Amway training materials, such as seminars, and on the dream of wealth and unlimited income potential. They later realize that it was all a hoax.

Do Some Countries Ban Amway?

Amway is not prohibited in the US. However, it is outlawed in the UK due to the revelation that Amway generates more revenue through marketing to their distributors rather than direct marketing of their products.

Additionally, Amway is currently under extensive scrutiny by law enforcement agencies in India, with certain high-ranking representatives being apprehended for involvement in a prohibited pyramid scheme.

In the US, Amway is currently facing numerous legal challenges to continue its operations. It is highly likely that, similar to India and the UK, Amway’s days of service are limited.

So, what exactly is the deal? Is Amway a scam? Find out in the next section of my review…

Related: Crowd1 Review

What Are Amway Reviews and Complaints?

When it comes to determining whether Amway is a scam or legitimate, reading online testimonials can provide valuable insights.

Fortunately, the majority of websites that feature collective reviews on Amway portray it as a reputable company. These reviews typically average between 3.5 and 4.5 stars, which is quite impressive for this industry.

For example, on TrustPilot, there are 20 reviews of Amway, with a solid rating of 4.1 stars.

In comparison, many similar MLMs receive ratings between 0.5 and 2.5 stars. Similarly, on, Amway maintains a respectable 3.0 rating based on 23 reviews.

Below, you will find a selection of the most common positive and negative Amway reviews…

Most Common Positive Reviews

There are mainly positive reviews regarding Amway’s product quality and customer service. However, I couldn’t find many positive reviews from MLM participants.

Amway Legit Reviews

Most Common Negative Reviews

However, the majority of negative reviews of Amway are aimed at their business model. In fact, some individuals go as far as claiming that Amway is a scam or a pyramid scheme…

Amway Scam Reviews

Despite the mix of good and bad reviews, there are several YouTube videos in which former distributors provide first-hand experiences, shedding light on the truth about this MLM company.

Amway MLM Review – Conclusions

Amway, despite some encounters with the law, is considered a reputable business.

They are known for providing high-quality products and treating both consumers and representatives with integrity. One unique feature is the opportunity to return the starter kit if dissatisfied with the company.

These aspects demonstrate Amway’s commitment to ensuring a positive experience. While I can’t advise your decision, I hope this review helps you make an informed choice about joining Amway.

So, what are your thoughts on Amway? Would you make a purchase? Is it a scam? Please share your comments below!

📘 About

Global MLM company.

💰 Cost

$100 one time fee to obtain a starter kit.


The starter kit is covered with a 90-day money-back guarantee. They are partnered with companies like Microsoft and Lego. The company has pretty solid ratings online. They are quite reliable and honest as far as this type of business goes. There is a potential to earn big money with Amway. They focus on online marketing rather than door-to-door selling.

🛑 Cons

There have been some legal problems associated with Amway. Accusations of being a pyramid scheme. Only about 3% of members earn a living wage.

⚠️ Verdict

Amway is a reputable and recommended MLM program.

📈 Rating

The Best Way To Make Money Online

I earn online by creating simple affiliate websites that I use to connect people with products they are already looking for.

It’s called affiliate marketing and it is the best way to make money online (at least in my humble opinion).

If you want to learn more about how you can start making money online with affiliate marketing, I would strongly suggest you sign up for the free training on the next page.

And don’t forget to share this Amway review with your friends and family!

All the best, Ivan

23 thoughts on “Amway MLM Review – Is It a Scam or Legit Multi-Level Marketing Company?”

  1. Thank you for this review over Amway.  I am glad you did not classify it as a scam or as a pyriamid scheme.  I believe that, because they have been around for so long, and their marketing as well as payoff through sales, shows that they are neither of those.  However, like all MLM’s, Amway is hard to succeed in.  The MLM’s are so oversaturated and as time has progressed, less and less people are interested in these types of products.  With the advent of the Internet, you can buy anything almost off of Amazon and other sites.  I think most people would be better off going a different route.  That’s my own opinion.  I’m not a sales person though hahah.

  2. Thanks Ivan. I enjoy reading through your reviews even when they are not entirely positive. If you remember, I’m looking for an MLM opportunity that I can feel confident and good about. I’ll therefore be avoiding this one like the plague lol. I’m in the UK anyway, so I’m safe here.

    I’ll keep going through your reviews and see if I can find something that suits. Are all MLMs glorified pyramid schemes?


  3. Many years ago before landing my first job, I already know Amway. They are well known in Asia even before other companies made a name in the MLM industry.

    As a matter of fact, many of my friends and relatives were retailers for Amway. They even tried to recruit me but because I was working full time and my schedule was so tight, I had to turn them down. 

    But I tried several of their cleaning products and in all fairness, they’re quite good. They’re a bit pricy but effective nonetheless.

    I am so familiar with this company that when I quit my 9-5 job, I considered getting in. Sure, Amway is not a scam; it’s MLM and it’s legit. But I wanted to know what other affiliate marketers think of this company first before deciding if it’s worth my time. Does one have the potential to make enough money with Amway? I mean, enough for them to quit their 9-5 job?

    Reading your post has made me realize that MLM is not the kind of business I would take part in. Thanks for your comprehensive review of Amway.

    I will explore other options and will look into your recommended affiliate marketing platform. Needless to say, I am impressed with your earnings. 

    • Thanks for your comment! You can make money with Amway MLM. But based on my research, most people of those who actually make money with Amway only make $200 a month! So I wouldn’t say that it’s an easy way to quit your 9-5. On the other hand, affiliate marketing is a safer and a bit easier route…

  4. The problem with all these MLMs is not that they are scams as you rightly said some of them are in the field for many years. But that their products are over-priced and that it is extremely hard to create a large enough network to sell them and make a considerable income out of it. I have pretty good knowledge of how a very big MLM works so I can say for sure that this is definitely not the work for an inexperienced person.

    • I would agree with you. MLM is quite difficult…profitable if you know what you’re doing, but extremely difficult for 95% of people who don’t know what they are doing.

  5. I ended up joining Amway for a short time years ago. I had never encountered MLMs before and I was curious. My vague understanding of MLMs at that time was that they were illegal and a company that had been around for 50+ years could not be illegal and therefore could not be a “bad” MLM. Furthermore, the couple who introduced me to it was very nice and I’m actually still friends with them to this day.

    I was not a member anywhere close to close to long enough to lose any real money and also I did not recruit anyone because it didn’t feel right to me to recruit other members before I started making money myself using the method.

  6. Hi Ivan,

    It is revealing to see Amway review- legit or scam.  

    I share my personal experience here.

    I have met quite a few Amway distributors in India and in America. 

    In America, a friend sold me some wire scrubbers and cleaning liquids years back. I was reluctant to buy them because of the higher prices. However, I bought them because she said they will help her set up a business. The scrubber seemed better than I was using before, don’t remember the performance of the cleaning liquid in all honesty. My friend had to pick up the product herself driving personally. That was the one and last time I dealt with Amway’s business partner. Another family from my community in America showed up in an unannounced visit and my husband served them lunch (it was lunch time!) and told them clearly that we don’t want this business or their product. We had high-stress jobs then and had no time.

    In India (in 2019), someone approached me to sell a cooking pot from Amway when I was making copies of my documents in his printing shop. I denied but he tried hard.

    I liked your review, the birth of the business, and its kind of uniqueness in its business model. Their efforts toward delivering eco-friendly products are my attraction. I like their water purifiers from your review and will try to get them if possible.

    It is a money-making legit scheme but you need money to invest and train yourself with your money to be effective. You should have ample time to find people to convince them.

  7. Many years ago, I sold Amway.  I did not become rich, but I did make money.  Although I do not know about the supplement products they sell now, back then, the products were good.  I still keep a supply of their “scrub buds.”  I found that Amway was not a pyramid scheme because there were products to sell.  It was an MLM which meant that real success was based not on selling but on recruiting.  I agree completely with you.  There are easier ways for someone to create and income stream, but that Amway is legit.  Almost everyone works someplace where the person that is above them earns because of their efforts.  This is an MLM.  I found your article interesting because I was thinking I might give it a try on the side again, but I am no longer into recruiting.  Thanks for the honest assessment.

  8. This is an in-depth piece on Amway, but it is a scam in my opinion. I first came across Amway in 1981, a sergeant in the marine corps was trying to recruit distributors. Although I was not a taker, I watched those who did lose their pay and minds investing into a never ending pit. Of course it is not considered a pyramid scheme, because the products from the company are sold to the lower level of the company. At which point, they try to recoup they money by pushing that garbage off on others. although it is considered a legitimate operation, it is still a scam in my book.

  9. Hello Ivan. Having known about Amway all my life this was a very interesting article. I have asked myself the same question, “is Amway a scam” and “why so expensive”. This is an in-depth article and I appreciate the effort you put into this post. I had forgotten Amway for many years so to hear now that maybe they are not so legit, makes me glad that I did not miss out on a really great deal.

    Speaking of which, your invitation to become a successful online marketer in 4 steps is a great insert. It piqued my interest and I was glad you included it. 

    Thank you for this post and continue your honest content.

    Regards, Corinne

  10. I never heard of Amway before or knew anyone who did. The information that had been mentioned here does not surprise me at all. From the look of thing about the company model of business, I definitely won’t work for this type of business.

    I know there are better way to make money now a days with no upfront fund needed. This review has brought some very valuable information of what to look for when looking for moneymaking opportunities online.

    I much rather stick to Affiliate Marketing.

  11. There are so many MLM programs around and almost no difference among them. Amway is a clear example of a company you should stay away in my opinion. Among cons of the program found are these: 

    Strong focus on recruitment
    Complaints about Amway
    Many negative reviews
    Lawsuit against Amway in 2007

    BTW, do you have any experience with MLM programs or been a member to any MLM? If yes, what is your personal recommendations or warnings? Or maybe some of your close friends have an experience with MLMs?

    • Thanks for sharing your opinion about Amway MLM, Rufat! I’ve been a member of a few MLMs before. My biggest problem with these business opportunities is the high startup cost and low success rate, which are the main reasons why I don’t recommend them.

  12. Amway has been a controversial player in the field of Multi level marketing companies for many years, and have often been labelled as a pyramid scheme. I worked for a MLM company and know how difficult it is to make money with the business model, if you are not continuously recruiting and building your team.

    The fact that the UK has outlawed Amway doesn’t come as a surprise to me. And it looks as if India is not far behind. Personally I would avoid Amway, or any MLM companies, and far rather pursue your recommendation of affiliate marketing. It is a far more realistic way of earning income. 

    • Thanks for your comment on my review, LineCowley! I appreciate your experience and I agree with your thoughts on affiliate marketing vs MLMs like Amway!


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