What is Product Launch Formula? – Unbiased Review

Welcome to my Product Launch Formula review.

Jeff Walker is one of the authority figures in the world of online marketing.

He’s been around since 90’es!

Today, I’m going to help you to learn what is Jeff’s program all about, and more!

The program was released the first time in 2005.

Jeff says his coaching has helped well over 10,000 people to start a successful online business from zero in many marketing niches.

But is it any good?

I wrote this Product Launch Formula review without taking any sides so no sales hype or BS.

That said, let’s begin already! Shall we?

What is Product Launch Formula? - Unbiased Review


What Is Product Launch Formula?

Ever since it’s been launched for the first time, Jeff Walker’s Product Launch Formula is one of the top online marketing programs out there.

However, it’s one of the most unusual ones as well.

Why? Well because of Jeff’s way of selling it, which I’ll explain soon.

You are here because, just like thousands before you, you want to know what it is, how it works, and does it work at all.

Those are all great questions.

The main point of Product Launch Formula is to show you, in a step-by-step manner, how to launch a product successfully.

Jeff has gathered tons of experience so far, and within the program, he teaches you the whole process taking care to cover every single detail.

When I say every single detail, I mean, he even tells you when to release your blog posts and what to write in your email.

Since Jeff is an expert in marketing itself (read influencing), he teaches critical components of the business such as creating hype and anticipation, creating curiosity and buzz, and other marketing methods that have made this course very popular.

While we are talking about the man behind PLF, let’s share a few details about him.

Related: How To Start With The Affiliate Marketing Business

Who is Jeff Walker?

Jeff Walker is a successful marketer, entrepreneur, and author. Jeff has started his career in online marketing way back in 1996.

Just like every other newbie out there, he has to go through a lot before he deserved his first breakthrough.

In the meantime, Jeff Walker has become one of the most influential people in the industry.

Beside Product Launch Formula, Jeff has a super successful bestseller behind him titled:

“Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.”

Product Launch Formula eBook

Quite an unusual title for the book, right?

But it just shows that Jeff knows how to translate his message and communicate with his audience, which is the essential part of the marketing business.

And his Product Launch Formula has become, in his own words, the gold standard for launching products, services, and even entire brands with enormous momentum and great success.

Who Is This Training For?

I didn’t want to write this Product Launch Formula review without profiling the ideal student, which is, in my opinion, an important question.

This coaching is for website owners, digital marketers, and product creators.

However, since Jeff has specialized in product launching, this program is, first and foremost, for people who are looking to learn how to do so down to every single detail.

It’s important to understand that this is not the course that teaches all aspects of having and running a successful online business.

To give you an example, if you are looking to learn secrets for traffic generation (SEO or  PPC), you’ll get disappointed with Product Launch Formula.

But it delivers on what Jeff knows the best, that is launching products and marketing.

Most importantly, this program is for people who are dead serious about starting an online business! It’s not cheap, it’s comprehensive, and it takes a lot of time to get it right and achieve results.

Speaking of which, let continue this Product Launch Formula review and take a look at the price tag as well.

Product Launch Formula Price

I promised that I’d tell you what I meant when I said that Jeff’s program is one of the most unusual.

You see, the course is selling for $997 one time payment.

And there’s nothing unusual about the price. Except it’s a bit expensive and not for everyone’s wallet.

It’s atypical because Jeff has decided to release his product only a few times per year.

Why is that?

Well, play with this now. If you come by to check out the Product Launch Formula after hearing so much good about it and stumble across the page that says “all spots are filled” what would you do?

You would probably bookmark the page and keep coming back every once in a while to see if it’s open, right?

You see, that’s the way to create a desire in customers, and Jeff is demonstrating his marketing skills successfully.

That’s why he has decided to open it only a few times during a year.

Smart move! So what you get if you buy it?




What’s Inside of Product Launch Formula?

Before you can get inside of the Product Launch Formula, you’ll have to go through a series of webinars.

Those webinars are another marketing tool that prepares you to buy this product when the time is right.

In other words, it’s nothing but another clever trick from Jeff’s bag.

Some people would say it’s even unethical, but I would beg to differ. You see, if the product works, then, in my opinion, there’s nothing wrong in helping you get what you already want.

That said, here’s the content of the program:

  • Overview
  • Core Training
  • Live Calls
  • Bunch Of Bonuses

You’ll get the most value from the core training, of course. However, there’s tons of value in those bonuses as well.

Product Launch Formula Training

Jeff is sharing the top methods that have helped him to become the marketer he is today. Some of the topics inside are related to:

  • Detailed case studies
  • Niche selection
  • Book launches
  • Product Creation
  • Swipe Files
  • JV Partnerships

Training Section

The Product Launch Formula training is divided into six modules.

Each module is designed to help you create a successful marketing campaign from zero.

As you know already, none other than Jeff Walker is the host.

Since the content of the program is comprehensive, it’s hard (and would take too long) to explain the modus operandi of the program inside.

However, to make it easier for you to understand here’s the breakdown of the training:

  • Module #1 – Your Launch Foundation
  • Module #2 – Your Launch Plan
  • Module #3 – Pre-PreLaunch
  • Module #4 – Prelaunch Content
  • Module #5 – Open Cart
  • Module #6 – Internal & Seed Launches

In a nutshell, Jeff is going to explain each component of the product launch through one of the modules.

Each module connects the system in one whole.

Most importantly, the training is based on Jeff’s knowledge and experience that he’s gathered over the years, and it’s designed to bring results.

However, it’s essential to understand that it’s not going to work overnight.

You’ll have to sit through each module, follow and implement the core structure of the program to make it work.

And that basically rounds up the content, training, price and all other segments of this Product Launch Formula review.

All that is left to see are a few pros and cons, and to give my final opinion.

Related: Powerhouse Affiliate Review – How Does It Work?

Product Launch Formula PROS

Jeff Walker is OG

One of the best things about Jeff Walker’s Product Launch Formula is Jeff himself.

First of all, Jeff is an OG of online marketing. The man has a lot to share and teach you, and he’s very good at it.

Secondly, Jeff has based the training on his results and experience.

In other words, you are going to get the best mentorship on the topic of product launching.

Training is Comprehensive and High-Quality

While I’m on the subject of quality, I like the fact that the Product Launch Formula is exceptionally detailed.

It looks like Jeff has not left anything to luck.

He’s the man when it comes to creating successful product launches, and his program is the reflection of that.

You get a step-by-step system, tons of resources, and on top of that, he’s included help, live calls, and a bunch of things to help you succeed.

No Upsells – Price is Final

If you have any experience with programs like this, then you probably know that we live in a funnel mania.

Most programs come in pieces and are designed to pull you through the funnel of upsells.

You don’t need to worry about that if you ever decide to start working with Jeff.

The price is final, and you get full access to training and all resources.

Even better, once you pay for it, you are granted lifetime access.

Product Launch Formula CONS

The Course is NOT Beginner Friendly

It’s hard to say that this course is for everyone.

I feel like beginner will have a tough time following the content of the Product Launch Formula.

If you don’t have any experience in online marketing or launching products, this course is not for you.

PLF is for advanced marketers.

It Takes Time To See Results

Since the process of creating products, campaigns, and actual launching takes a lot of time, it will also take a lot of time to see results.

This might be frustrating for most participants, but it’s inevitable.

Also, this is not an educational program. It’s based on hardcore work!

Don’t get me wrong. It’s not that I don’t like that. In fact, I do like it.

But it’s more like a warning to all of you who are looking for a quick way to success.

Do not expect quick results with this program.

It’s Expensive Program ($997)

I don’t know what your current financial situation is, but the fact is that most people can’t afford the program that cost two monthly rents.

Product Launch Formula is a great material, but I feel it would be even better if the price is more affordable for common people.

It’s not a deal-breaker. And of course, Jeff has the full right to put any price he wants on his expertise.

However, from my standpoint of view after reviewing tons of online marketing programs, PLF is expensive.

I’ve seen equally good, if not even better programs that sell for far less.

Related: Affiliate Secrets 2.0 Review – Is Spencer’s Course Worth It?

Is This Training Worth It?

Now that we have completed this Product Launch Formula review, it’s time to talk about whether or not it’s worth it.

I think it’s worth the price tag, and here are some of my top reasons for saying so.

First of all, if you have experience in online marketing, and you want to launch your own product, I believe that this course is a good choice.

Jeff is an expert, and there’s a lot to learn from him. The course is comprehensive, and you’ll learn everything about the product launching process.

Secondly, I think that the Product Launch Formula is worth it because it’s proven to work. It’s been around for over a decade, and Jeff has no intention to stop.

That tells a lot about the quality of the content and Jeff as a mentor.

Lastly, if you are the type of person who is going to sit down and finish what you’ve started, then this course is worth it as well. $1k could pay off quickly if the investment is followed by consistent work.

That’s my opinion about Jeff’s course.

However, you still have to make your own decision. So what do you think? Is it worth it or not?

If you feel like it’s too much for you. Make sure to read the last part of this post!

Conclusion and Recommendation

First of all, thanks for reading my Product Launch Formula review. I hope this article was useful to you.

As we have concluded, Jeff course is legitimate and recommended.

However, if you are looking for something more beginner-friendlier (hope that’s a word LOL), and much cheaper, but superior in quality, make sure to check the button below.

You’ll love it! 🙂




If you need any help or you have a question, feel free to contact me.

All the best, Ivan. Founder, and CEO @freeaffiliatemarketingbusiness.com

8 thoughts on “What is Product Launch Formula? – Unbiased Review”

  1. Hi Ivan.

    I found this review to be very good. I like the way you didn’t favour or disfavour the product.
    I think the balance was about right and the content led me on to read more.
    I definitely will not be buying this product due to the price but I am sure it is worthy of the price.

  2. Thank you for your review of the Launch Formula Program.  This does sound like a good program and you think it delivers on its promises, so that is the same as saying it does what it does well for the ideal customer.  

    You are also reminding me that there are some skills I need to master before investing in this product.  First would be a good strong training program or product that would help a lot of people.  As I am nowhere near that point, I need to get back to building my residual income streams and my business. 

    I appreciate having the strengths of a program as well as the weakness pointed out.  This lets me figure out if I will ever be interested in this product.  New products hit the market every day and it is easy to get the good stuff pushed to the background and forgotten about.  A good review helps me keep the product strengths in mind as I add the ones that are recommended for some people to a list to be checked out again.  

    • Hi Sami, you’re welcome. Thanks for your comment. Well, if you ever want to create your own digital product and get help with launching it, make sure to think of Jeff and his Product Launch Formula. And let me know if you have some questions.


  3. Hello Ivan,
    Your review is really interesting, If I ever will want to start a new business with anyone, I would definitely read your reviews before paying for anything. I like how you explain everything in details.

  4. Hey nice review you have there, your thoughts are indeed invaluable. There are a lot of interesting features about  Product launch, I am quite impressed with it. Nevertheless, there are questions I would love to ask, if a newbie undergoes the trainings deligently, will he/she be effective in the platform without facing deficulties, what are their commissions like ?

    • Hi Edahnewton1, thanks for your comment. I’m not in a position to tell you whether or not a person would experience difficulties if he/she follows the training diligently. All I know that problems are a part of every business. You can follow the course like Product Launch Formula, and you can give you best to it, and even then, the success is not guaranteed. But I believe that if taken seriously, this course could help to earn money online.

      You’re not earning commissions with Product Launch Formula. The program is designed to help you to create your own product, create marketing campaigns, and thus, keep 100% of the profit.



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