Product Launch Formula Review – Is Jeff Walker’s Course LEGIT?

What is Product Launch Formula? - Unbiased Review

Welcome to my Product Launch Formula review.

Product Launch Formula by Jeff Walker shows you how to launch a digital product successfully.

If you are interested in learning:

  • Is Product Launch Formula legit
  • Who is Jeff Walker
  • How this program works
  • The real cost to start
  • Are students getting results
  • And much more!

You’ve clicked on the best site!

I’ve dedicated a few days to analyzing Jeff’s online business program, taking tons of notes, uncovering all sorts of hidden info, and thoroughly going over the program so that I can provide you with the most helpful Product Launch Formula review.

📘 About

Digital product creation course by Jeff Walker.

💰 Cost

$1,997 one time, or $397 six times, plus extra costs.


Jeff Walker walks the walk. Comprehensive and high-quality training. No upsells or shady marketing. No-questions-asked 14-day refund. Live webinars and other bonuses. Lots of praise from students. 

🛑 Cons

Not for newbies. Takes time to see results. Expensive price. 

⚠️ Verdict

If you are looking for a legit course to learn how to launch a digital product, the Product Launch Formula is one of the best choices.

📈 Rating

I Want To Know…

About the Reviewer

Hey, I’m Ivan Brozincevic!

Since 2018, I’ve been making a full-time income online, which allowed me to quit my old job (about me).

Initially, I struggled to identify legit courses and avoid ones that were just out for my money.

That’s why I created this website – my main goal is to help you steer clear of pitfalls and discover the top online business courses.

Every week, I invest hours reviewing online courses and writing reviews based on my fact-driven review guidelines to assist you in making an informed choice.

Related: Check out my FREE training program for making money online.

Is Product Launch Formula Legit?

Product Launch Formula is a legitimate course for creating and launching your own digital product from scratch.

The good news is that Jeff Walker is a real deal. In other words, he’s been working online and helping people to launch their digital products for over 10 years now.

Another good thing about this course is the fact that it is of high quality. You get a complete blueprint that will take you from the idea to realization and hopefully, earning income from your work.

The bad news is, well, it’s not bad news, but I think it could be too expensive for beginners on a tight budget.

Also, I don’t like that there is no free trial. I believe Jeff could consider at least 7 days of free access before he asks you to commit to this course.

The bottom line is, the course is legit. I don’t see any reasons to say that it is a scam.

For more information about Jeff’s course, keep reading this detailed Product Launch Formula review.

What Is Product Launch Formula?

The main point of the Product Launch Formula is to show you, in a step-by-step manner, how to launch a digital product successfully.

Jeff has gathered tons of experience so far, and within the program, he teaches you the whole process taking care to cover every single detail.

When I say every single detail, I mean, he even tells you when to release your blog posts and what to write in your email.

Since Jeff is an expert in marketing itself (read influencing), he teaches critical components of the business such as creating hype and anticipation, creating curiosity and buzz, and other marketing methods that have made this course very popular.

While we are talking about the man behind PLF, let’s share a few details about him.

Who is Jeff Walker?

Jeff Walker is a successful marketer, entrepreneur, and author. Jeff started his career in online marketing way back in 1996.

Just like every other newbie out there, he has to go through a lot before he deserves his first breakthrough.

In the meantime, Jeff Walker has become one of the most influential people in the industry.

Besides Product Launch Formula, Jeff has a super successful bestseller behind him titled:

“Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.”

Product Launch Formula eBook

Quite an unusual title for the book, right?

But it just shows that Jeff knows how to translate his message and communicate with his audience, which is an essential part of the marketing business.

His Product Launch Formula has become, in his own words, the gold standard for launching products, services, and even entire brands with enormous momentum and great success.

Who Is the Product Launch Formula For?

I didn’t want to write this Product Launch Formula review without profiling the ideal student, which is, in my opinion, an important question.

This coaching is for website owners, digital marketers, and product creators.

However, since Jeff has specialized in product launching, this program is, first and foremost, for people who are looking to learn how to do so correctly down to every single detail.

It’s important to understand that this is not the course that teaches all aspects of having and running a successful online business.

To give you an example, if you are looking to learn secrets for traffic generation (SEO or  PPC), you’ll get disappointed with the Product Launch Formula.

But it delivers on what Jeff knows the best, which is launching products and marketing.

Most importantly, this program is for people who are dead serious about starting an online business! It’s not cheap, it’s comprehensive, and it takes a lot of time to get it right and achieve results.

Speaking of which, let’s continue this Product Launch Formula review and take a look at the price tag as well.

How Much Does Product Launch Formula Cost?

Product Launch Formula is selling for a $1,997 one-time payment.

And there’s nothing unusual about the price. Except it’s a bit expensive and not for everyone’s wallet.

It’s atypical because Jeff has decided to release his product only a few times per year.

Why is that?

Well, play with this now. If you come by to check out the Product Launch Formula after hearing so much good about it and stumble across the page that says “all spots are filled” what would you do?

You would probably bookmark the page and keep coming back every once in a while to see if it’s open, right?

You see, that’s the way to create a desire in customers, and Jeff is demonstrating his marketing skills successfully.

That’s why he has decided to open it only a few times during the year.

Smart move! So what do you get if you buy it?

What’s Inside of Product Launch Formula?

Before you can get inside the Product Launch Formula, you’ll have to go through a series of webinars.

Those webinars are another marketing tool that prepares you to buy this product when the time is right.

In other words, it’s nothing but another clever trick from Jeff’s bag.

Some people would say it’s even unethical, but I would beg to differ. You see, if the product works, then, in my opinion, there’s nothing wrong with helping you get what you already want.

That said, here’s the content of the program:

  • Overview
  • Core Training
  • Live Calls
  • Bunch Of Bonuses

You’ll get the most value from the core training, of course. However, there’s tons of value in those bonuses as well.

Product Launch Formula Training

Jeff is sharing the top methods that have helped him to become the marketer he is today. Some of the topics inside are related to:

  • Detailed case studies
  • Niche selection
  • Book launches
  • Product Creation
  • Swipe Files
  • JV Partnerships

How Does Product Launch Formula Work?

The Product Launch Formula training is divided into six modules.

Each module is designed to help you create a successful marketing campaign from zero.

As you know already, none other than Jeff Walker is the host.

Since the content of the program is comprehensive, it’s hard (and would take too long) to explain the modus operandi of the program inside.

However, to make it easier for you to understand here’s the breakdown of the training:

  • Module #1 – Your Launch Foundation
  • Module #2 – Your Launch Plan
  • Module #3 – Pre-PreLaunch
  • Module #4 – Prelaunch Content
  • Module #5 – Open Cart
  • Module #6 – Internal & Seed Launches

In a nutshell, Jeff is going to explain each component of the product launch through one of the modules.

Each module connects the system as one whole.

Most importantly, the training is based on Jeff’s knowledge and experience that he’s gathered over the years, and it’s designed to bring results.

However, it’s essential to understand that it’s not going to work overnight.

You’ll have to sit through each module and follow and implement the core structure of the program to make it work.

And that basically rounds up the content, training, price, and all other segments of this Product Launch Formula review.

All that is left to see are a few pros and cons, and to give my final opinion.

Product Launch Formula PROS

Jeff Walker is a Real Deal

One of the best things about Jeff Walker’s Product Launch Formula is Jeff himself.

First of all, Jeff is an OG of online marketing. The man has a lot to share and teach you, and he’s very good at it.

Secondly, Jeff has based the training on his results and experience.

In other words, you are going to get the best mentorship on the topic of product launching.

Training is Comprehensive and High-Quality

While I’m on the subject of quality, I like the fact that the Product Launch Formula is exceptionally detailed.

It looks like Jeff has not left anything to luck.

He’s the man when it comes to creating successful product launches, and his program is a reflection of that.

You get a step-by-step system and tons of resources, and on top of that, he’s included help, live calls, and a bunch of things to help you succeed.

No Upsells – Price is Final

If you have any experience with programs like this, then you probably know that we live in a funnel mania.

Most programs come in pieces and are designed to pull you through the funnel of upsells.

You don’t need to worry about that if you ever decide to start working with Jeff.

The price is final, and you get full access to training and all resources.

Even better, once you pay for it, you are granted lifetime access.

Product Launch Formula CONS

The Course is NOT Beginner Friendly

It’s hard to say that this course is for everyone.

I feel like beginners will have a tough time following the content of the Product Launch Formula.

If you don’t have any experience in online marketing or launching products, this course is not for you.

PLF is for advanced marketers.

It Takes Time To See Results

Since the process of creating products, campaigns, and actual launching takes a lot of time, it will also take a lot of time to see results.

This might be frustrating for most participants, but it’s inevitable.

Also, this is not an educational program. It’s based on hardcore work!

Don’t get me wrong. It’s not that I don’t like that. I do like it.

But it’s more like a warning to all of you who are looking for a quick way to succeed.

Do not expect quick results with this program.

It’s an Expensive Program

I don’t know what your current financial situation is, but the fact is that most people can’t afford the program that costs two monthly rent.

Product Launch Formula is a great material, but I feel it would be even better if the price is more affordable for common people.

It’s not a deal-breaker. And of course, Jeff has the full right to put any price he wants on his expertise.

However, from my standpoint of view after reviewing tons of online marketing programs, PLF is expensive.

I’ve seen equally good, if not even better programs that sell for far less.

My Product Launch Formula YouTube Review

I have also recorded and posted my review on YouTube. Hit the play button below to see it!

Is Product Launch Formula a Scam?

Product Launch Formula is not a scam. After reviewing everything from the sales page to the owner, to the actual content, I conclude that it is a legit course.

One of the main reasons to say so is the fact that there are hardly any negative reviews of this course out there.

As you can learn from my review, Jeff Walker is one of the pioneers of the digital marketing industry. I like his style and approach to everything related to this course.

Moreover, the Product Launch Formula course is too! The course started way back in 2005 and it is still active today.

I don’t see any scam signs. If you have any negative experiences with this course, don’t hesitate to share them with the rest of us in the comment section!

Is Product Launch Formula Worth It?

Now that we have completed this Product Launch Formula review, and we know it is not a scam, it’s time to talk about whether or not it’s worth it.

I think it’s worth the price tag, and here are some of my top reasons for saying so.

First of all, if you have experience in online marketing, and you want to launch your own product, I believe that this course is a good choice.

Jeff is an expert, and there’s a lot to learn from him. The course is comprehensive, and you’ll learn everything about the product launching process.

Secondly, I think that the Product Launch Formula is worth it because it’s proven to work. It’s been around for over a decade, and Jeff has no intention to stop.

That tells a lot about the quality of the content and Jeff as a mentor.

Lastly, if you are the type of person who is going to sit down and finish what you’ve started, then this course is worth it as well. $1k could pay off quickly if the investment is followed by consistent work.

That’s my opinion about Jeff’s course.

However, you still have to make your own decision. So what do you think? Is it worth it or not?

If you feel like it’s too much for you. Make sure to read the last part of this post!

Conclusion and Recommendation

First of all, thanks for reading my Product Launch Formula review. I hope this article was useful to you.

As we have concluded, Jeff’s course is legitimate and recommended to those of you who are looking to learn how to launch your products online successfully.

In my opinion, the course is a bit expensive for beginners.

However, it’s packed with useful information and I don’t see any reason why you shouldn’t join it if launching your products online is your goal!

📘 About

Digital product creation course by Jeff Walker.

💰 Cost

$1,997 one time, or $397 six times, plus extra costs.


Jeff Walker walks the walk. Comprehensive and high-quality training. No upsells or shady marketing. No-questions-asked 14-day refund. Live webinars and other bonuses. Lots of praise from students. 

🛑 Cons

Not for newbies. Takes time to see results. Expensive price. 

⚠️ Verdict

If you are looking for a legit course to learn how to launch a digital product, the Product Launch Formula is one of the best choices.

📈 Rating

The Best Way To Make Money Online

I earn online by creating simple affiliate websites to connect people with products they are already looking for.

It’s called affiliate marketing and it is the best way to make money online (at least in my humble opinion).

If you want to learn more about how to start making money online with affiliate marketing, I strongly suggest you sign up for the free training on the next page.

And don’t forget to share this Product Launch Formula review with your friends and family!

All the best, Ivan

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