Is Primerica a Pyramid Scheme? – 2022 Review Reveals the Truth

Is Primerica a pyramid scheme? Can you make money selling their products and services? Why do some people say that Primerica is a scam? Is it true? Read more in my Primerica review…

Primerica Life Insurance Company is a life insurance business based in Duluth, Georgia that concentrates on multi-level marketing to further construct its market share as well as its labour force.

Just like with all MLMs, it isn’t the person that markets the most policies, but the person who hires the most people to market items, who ends up being one of the most successful Primerica representatives.

And because of this fact, many people have debated whether Primerica MLM is a pyramid scheme or a legit way of doing business.

So is it a scam or not?

Before we get into this review and answer those questions from the above, let me introduce myself…

Hi, I’m Ivan and I’m an online marketer who went from losing my time waiting tables to running a thriving online affiliate marketing business.

In the meantime, I have actually tried and reviewed 600+ courses, scams, and even pyramid schemes to find the very best way to generate income online.

Keep reading my Primerica review where I’m going to show you what this company is about. Also, I show you how it works, and I share my opinion about whether Primerica is a scam or a legit pyramid scheme.

Primerica Pyramid Scheme Review


Primerica Pyramid Scheme Review – Overview

  • Product Type: MLM
  • Owner: National Benefit Life Insurance
  • Price: $124
  • Money-Back Guarantee: Yes
  • Recommended?: No

Quick Summary: Primerica is an insurance and financial company with a 40-year long history. You can join the company’s MLM (multi-level-marketing) system to earn money from reselling their products.

By joining this MLM, you also get an opportunity to build a team of salespeople through which you can earn additional compensation from their sales.

Because of this fact, Primerica has been accused to be a pyramid scheme by many. Is it true? Keep reading my Primerica MLM review to learn more before you make your own decision.

Alternative: If you’re a newbie who is looking to earn passive income online, there are other, more beginner-friendly, and cost-effective alternatives. My top-rated affiliate marketing course has helped me to go from earning $0 to $100’s per day!




What Is Primerica?

Primerica is an economic solutions company that provides term life insurance policies, annuities, as well as financial investment products. As of December 2019, it has earned over $808 billion in term life insurance policy policies.

Primerica Review

Primerica caters to middle-income consumers, which it defines as homes that generate between $30,000 and $100,000 per year. It targets family members that currently do not have insurance policy coverage and choose to meet face-to-face.

An everyday person like you and I can join Primerica MLM business to become a part of their sales force.

As such, you can start earning an income by distributing and reselling their products or by building a team of like-minded people who will do the selling while you earn passive income from their sales.

For this reason, many people claim that Primerica is a pyramid scheme in disguise. And in the next part of this Primerica review, I will be addressing that problem the most…

Is Primerica a Pyramid Scheme?

Technically, Primerica is not a pyramid system. It is a registered and accepted business that is legal in most countries.

Furthermore, it deals in real products that people market, unlike pyramid schemes where customers are pushed to hire new members into the program in exchange for a commission.

What Is Pyramid Scheme?

A pyramid scheme is a fraudulent system of making money based on recruiting an ever-increasing number of “investors.” The initial promoters recruit investors, who in turn recruit more investors, and so on.

The scheme is called a “pyramid” because at each level, the number of investors increases.

As Primerica does have various products and it is possible for employers to make money by marketing these items it is not a pyramid system.

If the only method for them to generate income was by hiring new members after that it would 100% be a pyramid system.

Is Primerica Pyramid Scheme in Disguise?

Even though some reviews might make Primerica look like a pyramid scheme, they make sure only salespersons with solid histories sign up with the firm.

It is essential to keep in mind that the upfront cost is reimbursed if you don’t get an opportunity with Primerica.

Over the years, the firm has actually made a reputation in its niche and also gathered 120,000 independent agents in the United States and Canada.

Additionally, in 2015 the company was placed among America’s 50 reliable financial companies. In network marketing positions, the business is among the best and the fastest-growing firms, with $1.9 billion in income by 2018.

So no, Primerica is not a pyramid scheme in disguise.

Related Review: Is Forever Living a Scam

Is Primerica a Multi-Level Marketing?

Primerica is a life insurance policy multi-level-marketing business based in Duluth, Georgia that concentrates on multi-level marketing to further construct its market share and its workforce.

Primerica MLM Structure

As I said in my Primerica review, with a focus on level-term life insurance, Primerica targets middle-class family members as their primary demographic and tries to not only offer insurance coverage but also to hire them to be sales representatives too.

Is Primerica MLM a Scam?

As an MLM sort of company, Primerica only markets term life insurance policies and other types of long-term policies like universal life and life insurance policy.

While the Primerica term life insurance product is not a horrible product, it is typically the prices of the term life insurance and also the method by which it is sold draws much of the unfavourable interest you see in the expert insurance coverage globe.

Therefore, there have been rumours that Primerica is a scam, and their MLM is too.

Primerica does provide various other items, a lot of which are repackaged services from various other suppliers, which include financial investments and pre-paid legal services which become part of their advertising and marketing and also sales procedures.

Is Primerica MLM Legit?

Despite all those claims, Primerica is a legit MLM firm. It has actually remained in the business for a very long time now and has legit economic documents as well.

Typically, a service that scams people would take your cash and also go away with it or break down info as well as promises that it doesn’t satisfy as well as meet. Given that Primerica does not do this, you can trust it as legit.

Alternative: If you’re a newbie who is looking to earn passive income online, there are other, more beginner-friendly, and cost-effective alternatives. My top-rated affiliate marketing course has helped me to go from earning $0 to $100’s per day!




What Products Does Primerica Offer?

Primerica does provide items, a lot of which are repackaged solutions from various other suppliers, that include financial investments as well as pre-paid legal services which are part of their advertising and sales procedures.

You can learn more about their product line from the video below…

Financial Needs Analysis

The Financial Needs Analysis (FNA) is a 100% marketing tool utilized by Primerica to reveal “gaps” in your insurance coverage and investment strategy to aid the representatives begin to discovering areas to market.

Term Life Insurance

Primerica does have a solid term life insurance policy product. Nevertheless, Primerica’s price for a straightforward term life insurance policy plan is up to 29% more pricey than the sector standard for the same product.


Primerica’s financial investment sales department (PFS Investments Inc. dba Primerica Advisors) runs whatever financial investment and annuities are connected on that side of your home.

In this arrangement, Primerica holds nothing proprietary and is merely a broker for larger mutual funds as well as the insurance provider.

Auto & Homeowners Insurance

Primerica’s Auto & Homeowners insurance sales, called Primerica Secure, is a referral service to Answer Financial. In other words, Primerica agents will get a little cut from the organization sent to Answer Financial.

Long-Term Care Insurance

Long-term care insurance policies reimburse policyholders a daily amount for services to assist them with activities of daily living such as bathing, dressing, or eating.

You can select a range of care options and benefits that allow you to get the services you need, where you need them.

Primerica Debtwatchers™

As one of their more recent items, Primerica has actually joined Equifax to give an online tool that helps you evaluate your debt and offer strategies to help pay for that financial obligation.

Concentrated greatly on financial debt stacking, this program utilizes your Equifax credit record to develop a strategy to aid you to pay down financial debt quickly.

Primerica Legal Protection Program 

Primerica offers Pre-Paid Legal Provider’s primary product as well. Pre-Paid Legal/ LegalShield is a firm that provides fundamental degree lawful solutions as a monthly membership and also a price cut for lawyers inside their network.

ID Theft Defense

One more provided by Primerica is ID Theft Defense. It is a product similar in nature to LifeLock. Sometimes, financial institutions have been supplying this sort of service to their clients completely free or at reduced rates.

Related Review: Is Nu Skin a Scam

How Can You Make Money With Primerica MLM?

I have established that Primerica is a legit MLM. Now, let’s talk about what it’s like working at Primerica MLM and how the Primerica organization works.

Like several big insurance advertising organizations, Primerica does not give any type of paid-for insurance lead programs to create interesting prospects.

Your warm market is close friends, family members, and organization partners in your sphere of influence who might show passion for purchasing (as well as selling) insurance. These are your first targets for insurance policy consultations.

Your job is to contact them, established an appointment, and offer them a plan, products, or hire them.

How To Start With Primerica MLM?

It costs a $99 one-time payment to get started. Then there is a $25 monthly payment to stay active as a Primerica recruiter.

There really are no additional costs or amounts you need to sell or spend on other products each month to stay active.

How To Earn Commissions With Primerica?

There are 4 main ways for you to earn a commission from Primerica:

  1. Sales Commissions on Insurance – Commissions earned when you sell any financial plans
  2. Overrides on Downline’s Insurance – 10% override commissions for the sales from your downlines
  3. Differentials from Downline’s Insurance Sales – You get commissions for helping your downlines make insurance sales
  4. Commission on Other Products – You can earn a commission from any other Primerica product sales

Can You Really Make Money With Primerica MLM?

Yes, you can earn money with the Primerica MLM. All you require to do is market their products. The amount of money you can earn from the business depends upon your sales ranking.

Primerica Compensation Plan

As a normal sales agent, you earn approximately 25% payment while senior agents earn approximately 35%.

As soon as you have actually grown to the ranks of districts, divisional or local leaders, you are most likely to take greater than 50% in commission and some additional perks like cars, trips, etc.

In Primerica, the greatest payment rank is the senior vice president, who earns 95% compensation and extra benefits.

Importantly, you should note that earning money with Primerica isn’t a very easy job. You have to make sales to get the money. Those that don’t do this normally grumble about not earning money with the firm.

That’s actually the main reason why people say that Primerica is a scam, or they call Primerica a pyramid scheme.

What is the Best Way to Make Money With Primerica MLM?

As you’ve figured out in my Primerica review, recruiting a large downline of representatives is the very best method to make a high revenue with Primerica.

As an example, if you check out Primerica’s pay structure, you’ll see compensation promotions depend on mass employment, not massive individual production.

Just like all sales companies, Primerica’s pay structure is a straight representation of the values of the firm. The firm’s main problem is recruiting as many agents as possible. That’s why Primerica promotes recruiting heavily.

The more agents they have, the more money they make. And this is the best way to take your piece of the pie.

Can I Quit Primerica MLM?

Yes, it is possible to quit Primerica. If you have an online account, you can edit the account setting to switch to a free monthly plan through the company’s website.

To completely quit Primerica, you have to contact the company at 1-888-737-2255. Once you ask the company representatives to cancel your subscription, they will provide you with instructions to follow and send you an email once the process ends.

Related Review: Coway MLM Revealed

Is Primerica a Scam or Legit?

Primerica is not a scam. It is not a pyramid scheme either. Primerica is the Amway or Herbalife in the monetary and insurance niche. The company offers products and the opportunity to sell them for commissions.

Primerica is a publicly-traded company as well as has in fact been in the life insurance industry for over 40 years.

This makes them a trusted persona in the life insurance policy neighbourhood.

As talked about in my review, many of Primerica’s concerns do not originate from the term life insurance policy product, as high as it does from the sales procedure and treatments of the company.

Just like all other MLMs, they are focused on recruiting people over selling products.

Integrate that with the pushy work methods made use of on potential clients in addition to customers to join their network marketing structure, many individuals become swiftly switched over off by the company.

In fact, that’s the main reason why I don’t like MLMs like Primerica and don’t even recommend them in my reviews. They are simply not worth the trouble.

But all that on the side, this still doesn’t mean that Primerica is a scam…

Alternative: On the other hand, if you’re looking for the best business model to earn passive income online as a beginner, there are other, more suitable, and cost-effective alternatives.

My top-rated course has helped me to go from earning $0 to $100’s per day!




Primerica Reviews

One of the best ways to learn whether Primerica is a scam or legit is to read some testimonials online. Most Primerica reviews online are directed toward their products and services and are generally mixed.

For example, on ConsumerAffairs, the company has got a 2.9 rating (out of 5) from 925 reviews. I’ll show you some of the most common positive and negative reviews below.

On the other hand, has received over 2K Primerica reviews and the average rating there is 4.1 out of 5.

Most Common Positive Reviews

From the business perspective, the most positive reviews say that Primerica is a great business opportunity. Moreover, clients say that insurance products are top-notch.

Primerica Reviews

Primerica Legit

Most Common Negative Reviews

The majority of negative Primerica reviews are geared toward poor customer service and billing issues. Below are some of the examples…

Primerica Scam

Primerica Reviews

What I Like About Primerica

Low Costs MLM Opportunity

It’s not every day that you get an opportunity to start a company for $124. This may tempt a lot of people into jumping into it without giving it any kind of thought.

However, you’re undoubtedly not “a lot of individuals” as you are doing your due diligence first! Congratulations!

Excellent BBB Score 

It has been featured in Forbes, A. M. Best and also has a ranking of A+ on Better Business Bureau. This reveals the business is well related to and has stayed in business for over 40 years! They should be doing something right…

Primerica Accreditations

Rigorous Screening Process

You can’t become a representative of Primerica without going through a “screening process”.  This indicates that a minimum of the people selling the items have actually had some type of training as well.

Primerica is Not a Pyramid System

Primerica is not a pyramid plan as already stated in this Primerica review As you can see there have actually more than 5 million lives insured and also 2 million client financial investment accounts. The items are certainly used by actual individuals.

What I Don’t Like About Primerica

Complaint About The Products

There are numerous complaints about the products. Here are the most common ones on Consumer Affairs, Glassdoor and BBB.

Primerica Complaints

Primerica Complaints

These are honestly not cherry-picked. If you were to take a look at any one of the connected websites above you will certainly locate hundreds of these sorts of negative Primerica reviews.

Problems About Primerica’s MLM Possibility

The only means to make good cash is by hiring other people. Just like every other MLM Primerica shares this issue. You simply can’t sell that many products and make good cash without hiring others.

The Money Industry Is Not For Everybody

Trying to market financial items to unwary people when your funds are in tatters is not something that anybody can do. If you don’t intend to do this kind of thing, then this is not a possibility for you.

Lack of Success Stories & Low Success Rate

Just take a look at the statement from the Primerica 2016 income disclosure. From January 1 to December 21, 2016, Primerica paid cash flow to its North American sales force at approximately $6,088 per certified rep.

This means that most people are not making any money with MLMs like this. This can be verified by the lack of success stories online and the bad MLM reputation.

Related Review: Is Herbalife a Pyramid Scheme

Primerica Review – Conclusion

If you ever before browsed Multi-level Marketing businesses, you are likely to have discovered Primerica. If so, or you have found out about it today, you most definitely asked yourself is Primerica a pyramid scheme?

You do not need to stress because Primerica is a legitimate multi-level marketing firm with exceptional BBB testimonials for the past few years. The firm has actually gathered greater than 120,000 independent reps.

Furthermore, the business permits you to earn money by selling insurance coverage and financial products in addition to override commissions.

However, before you decide to work for Primerica, it is essential to understand that the quantity of cash you make relies on your sales. Likewise, for you to make more cash, you have to grow in compensation ranking.

And growing a salesforce and climbing rankings is tougher than it was 40 years ago.

Also, keep in mind that despite the fact that Primerica has a lot of great reviews, it also has more than 200 active or shut complaints and other negative instances.

This shows that MLM companies are a double edge sword…

That said, although Primerica is not a scam or a pyramid scheme, I don’t recommend working with it to people who are looking to make some extra cash.

There are much better ways to make money! See more below… Thanks for reading my Primerica review!

Related Review:

Is There a Better Way To Make Money Online?

I know how hard it is to trust websites these days. There are too many scams out there, especially in the make-money-online world. I know, because I reviewed over 600+ sites so far!

See, Primerica is just one of the many MLM companies I have reviewed…

While searching for the best ways to make money online myself, I bumped into a platform where you can start making money online in the best way possible.

It is a 100% legit company that helps people to create a successful affiliate marketing business.

So if you want to succeed online and make money finally, my best and only recommendation is affiliate marketing. Best of all, all you need is an email address to get started.

Keep reading for more info…

How I Make Money With Affiliate Marketing

The program that I recommend as my #1 solution for making money online with affiliate marketing is based on a 100% proven and tested system.

The best thing about this method is that it is passive in terms of results and income.

In other words, you could be earning an income from your site for years and years to come because this method is so POWERFUL and overlooked by many marketers.

Just take a look at commissions that I earn passively all thanks to affiliate marketing.

If you want to learn more about how you too can start making money online with affiliate marketing, click the button below!

After evaluating over 600+ programs on the web, my conclusion is easy. This is the best course to learn about ins and outs of affiliate marketing.

And if you’re looking for the very same, click the button below!




If you need any help or you have a question, feel free to contact me.

And feel free to share this Primerica Pyramid Scheme review to help others as well!

All the best, Ivan. Founder, and CEO

Related Review: Is Mary Kay a Pyramid Scheme

30 thoughts on “Is Primerica a Pyramid Scheme? – 2022 Review Reveals the Truth”

  1. As with most MLM companies with actual products, Primerica is legit. 

    I was a member of at least 3 MLM companies but I did not join for the income opportunity. You see, I don’t like recruiting people as a means to make money. I joined these companies because I like their products, (health and household) and I could get them at a discounted price. 

    Paying a monthly membership fee of $25 to remain active as a Primerica recruiter does not sit well with me. I don’t know about other MLM companies but I don’t think this is a good company policy. This is especially so since there are other insurance agencies offering the same, if not better insurance products, at a much cheaper price and do not require membership.

    Thanks for the review, Ivan.

  2. Once again, thank you for the amazing post!  This time it is over Primerica.  This is much like your other post, and to see that they offer a money back primise, and the fact that we know where they are registered, shows how legit they are.  However, they rely on that same money making experience of convincing others to join and sale, and that is hard to succeed in, no matter who you are.  Even for insurance, this is hard to succeed in.

  3. I have heard of Primerica before, I believe I had an acquaintance of mine in the past try and pitch me this “money-making” opportunity but at that time I didn’t pay too much attention to it.
    Fortunately, I have come across your article because this has saved me plenty of time but more importantly has saved me money. thank you & definitely won’t be using them

  4. Hi, Ivan thanks for this really extensive review of Primerica.  Many people get scared when they hear the MLM but as you mentioned there are legit companies in this industry like Amway and Herbalife. MLM companies that have good products are very successful and their distributors make very decent income.  I suppose it is about finding the right product and company. From your review it seems that this is not one of the. Thanks

  5. Primerica does seem to be a better opportunity than most MLM companies. If you are a good salesperson, you could make decent money just by selling their products. Do they try to pressure people to recruit others? That was always the part I didn’t like about MLM companies. They were always pressuring everybody to bring in more people like family or friends.

  6. I have heard of this company many times and lots of people have asked me to join it. Being an MLM company has always put me off. Recruiting people to join it is not really my remit. Also living in the UK and then in Europe was also a concern for me as to whether it would have been possible to actually join in the first place.

    I am not a fan of MLM companies even though this one has a totally different business model.

    You have explained how it works in great depth and I could see that people who are experienced in sales could do well with it. 

    I would not ever recommend it to a beginner though!!

  7. Wow… that was a great review on this particular company and the MLM business model. Thanks for sharing Ivan. You really hit the nail on the head in this blog post. I had tried to make it with Primerica but just like you mention in your article making money with Primerica is a challenge that not too many have reached.

    Affiliate Marketing is the best option for anyone who really wants to reach financial freedom online.

    MLM required at least a few years in direct selling because you have to make the sales pitch one-on-one and the success rate is very low, I know this because I try and fail with Primerica.

    And in the MLM world most recruiters I crossed paths with always pressured you to build your “team” and try to sell the products or services later.

    I hope your article will save aspiring MLMers to reconsider joining this company or business model.

    Affiliate Marketing + SEO = This Is The Way!!

  8. Hi Ivan,

    Like any other insurance companies, Primerica agents have to really try hard to recruit clients to earn. You need to be somebody who loves selling and talking to different kinds of people. Good to know that they have good trainings for these new employees.

    Sometimes a client does not read everything in the contract and later on when they have claims, they won’t get any or less than anticipated.

    Being an insurance agent is not for everyone.

    Thanks for this great review.


  9. Thanks for this comprehensive review of Primerica. It is good that it is not a pyramid scheme, but I have become extremely wary of ML companies. So, I appreciated your frank discussion of this aspect of the business. I think, too, that selling insurance is a more specialized business than some other types of MLM and you would therefore need some qualifications or experience in the financial field. Anyway, a great review thank you.

  10. I haven’t heard of Primerica before and am glad for the thorough review about it that you supplied.  I’ve never liked MLM and didn’t think of it being in the insurance sector with other products such as financial plans etc. I don’t think I shall be keen to work for this MLM company.  I do find it great that you have given newbie onliners a choice of something far more straight forward and with great opportunity.

  11. I had never heard of Primerica before, so thank you for informing us about this multilevel marketing organization. I used to work for an MLM firm, so I’m usually sceptical when I see one because it’s really impossible to generate money with the business model without constantly recruiting additional team members and creating a downline.

    I’d want to understand more about how the goods compare to those of other industry players. In addition, I’d like to learn more about customer service. Thank you very much for connecting me with this firm.

  12. I found it quite sketchy at first since you mentioned it was a MLM type of business and I immediately associate this category with pyramid schemes. I do appreciate and like that if you don’t like the product or service that they do have a money-back guaranty policy, but I do think that not a lot of people are interested in these types of projects. 

  13. Although part of the compensation for Primerica is through successful recruits, it seems that it might be an attractive addition to my affiliate marketing work.  I have no problem with multi-level marketing have worked all my life in a tiered system of laborer, foreman, local boss, regional boss etc., etc.  I am interested in learning more about how the products stake up with other providers in the industry.  As well, I would like to know more about customer care and claims adjustment for the insurance side of the company.  Thank you so much for introducing me to this company.

  14. My friend tried to push Primerica on me, really hard.  She was a salesperson at heart and actually believed in the company.  I just didn’t see it.  Plus I have zero salesperson capabilities, so for me there was no way I could have gotten anywhere with it but in the hole.  So I agree with your assessment, plus the fact that it is MLM which I have never done well with.

  15. I have not come across Promerica before, so thank you for bringing us this review about this multilevel marketing company. I worked for a MLM company, so is always very sceptical when I come across MLM companies, as it is extremely difficult to make money with the business model, without continuously recruiting more team members and building a downline.   

    Buying insurance from a MLM company is certainly different to the norm that I was expecting, but I will not be tempted to support or join this MLM. Thank you for sharing.  


Leave a Comment