Is Primerica a Pyramid Scheme? – Review Reveals the Truth

Primerica Pyramid Scheme Review

Welcome to the ultimate Primerica MLM review.

Primerica offers an opportunity to everyday people like you to earn income by selling their financial products.

If you are interested to know:

  • Is Primerica a pyramid scheme
  • How you can you earn
  • The real cost to start
  • Whether users are successful
  • And much more!

You’ve clicked on the right website!

I’ve dedicated a few days to analyzing Primerica MLM, taking notes, uncovering hidden info, and thoroughly going over the program so that I can provide you with the most helpful Primerica pyramid scheme review.


Financial MLM company.


Front end costs $99, then $25 per month.


Low joining fee. Excellent BBB score. Rigorous screening process. Superior financial strength ratings. Lucrative compensation plan. 


Some complaints about products. Focused on recruiting. Difficult niche. Lack of significant success stories. 

⚠️ Verdict

Primerica offers a good opportunity. It's only recommended if you have a financial background. Beginners, be cautious of MLMs.

 Rating

I Want To Know…

About the Reviewer

Hey, I’m Ivan Brozincevic!

Since 2018, I’ve been making a full-time income online, which allowed me to quit my old job (about me).

Initially, I struggled to identify legit courses and avoid ones that were just out for my money.

That’s why I created this website – my main goal is to help you steer clear of pitfalls and discover the top online business courses.

Every week, I invest hours reviewing online courses and writing reviews based on my fact-driven review guidelines to assist you in making an informed choice.

Related: Check out my FREE training program for making money online.

Is Primerica a Scam or Legit?

Primerica is not a scam or a pyramid scheme. It operates in the monetary and insurance niche, similar to companies like Amway or Herbalife.

They have been in the life insurance industry for over 40 years and are a reputable presence in that field. However, some concerns arise with Primerica, not so much related to their life insurance products but rather with their sales process and company procedures.

Like other MLMs, Primerica tends to focus more on recruiting people rather than selling products. Their aggressive recruitment tactics often turn people away. That’s why I don’t like MLMs like Primerica and don’t recommend them in my reviews. They simply aren’t worth the trouble.

But let’s set that aside. It’s important to note that despite these criticisms, Primerica is not a scam. Keep on reading my in-depth review to gain more insights before making your decision.

What Is Primerica?

Primerica is an economic solutions company that offers a range of financial products, including term life insurance policies, annuities, and investment offerings. As of December 2019, Primerica has earned over $808 billion in term life insurance policies.

Primerica Review

Primerica focuses on middle-income consumers, defined as households generating between $30,000 and $100,000 per year. Their target is individuals without insurance coverage, preferring face-to-face interactions.

As an everyday person, you can join Primerica’s MLM business and become part of their sales force. You have the opportunity to earn income by distributing and reselling their products or by building a team of like-minded people. They will handle the selling while you earn passive income from their sales.

Due to these factors, some people claim that Primerica is a pyramid scheme in disguise. In the next part of this Primerica review, I will address this concern in depth.

Is Primerica a Pyramid Scheme?

Primerica is not a pyramid scheme from a technical standpoint. It is a legitimate and registered business, legally operating in most countries.

Moreover, Primerica focuses on marketing real products, distinguishing itself from pyramid schemes that rely on recruiting new members for commissions.

What Is Pyramid Scheme?

A pyramid scheme is a fraudulent system of making money that relies on recruiting an ever-increasing number of “investors.” In this scheme, the initial promoters recruit investors, who then recruit more investors, and so on.

The name “pyramid” comes from the fact that at each level, the number of investors grows.

While Primerica offers a range of products and allows employers to earn money through marketing these items, it is important to note that it is not a pyramid system.

If their sole means of generating income relied solely on recruiting new members, then it would indeed be considered a pyramid system.

Is Primerica Pyramid Scheme in Disguise?

Primerica may appear to be a pyramid scheme according to some reviews. However, the company ensures that only salespersons with solid histories are recruited. It is important to note that the upfront cost is reimbursed if you don’t get an opportunity with Primerica.

Over the years, the company has built a strong reputation in its niche and has amassed 120,000 independent agents in the United States and Canada. In 2015, Primerica was recognized as one of America’s 50 most reliable financial companies.

In terms of network marketing, the company is among the best and fastest-growing, with $1.9 billion in revenue by 2018.

Therefore, it can be concluded that Primerica is not a pyramid scheme in disguise.

Related Review: Is Forever Living a Scam

Is Primerica a Multi-Level Marketing?

Primerica, headquartered in Duluth, Georgia, is a multi-level marketing company specializing in life insurance policies. Their focus is on expanding market share and building a strong workforce through multi-level marketing strategies.

Primerica MLM Structure

In my Primerica review, I highlighted that Primerica primarily targets middle-class families, focusing on level-term life insurance. Their approach not only involves offering insurance coverage but also extends to hiring these families as sales representatives.

Is Primerica MLM Legit?

Primerica is an MLM company that primarily focuses on marketing term life insurance policies, as well as other long-term policies like universal life insurance.

While the term life insurance product offered by Primerica is not considered terrible, criticisms mainly revolve around the pricing of the policy and the sales tactics employed in the insurance industry. Consequently, there have been rumours questioning the legitimacy of Primerica as a scam and its MLM model.

In addition to life insurance, Primerica does offer various other products, many of which are repackaged services obtained from other providers. These products include investments and pre-paid legal services, which are part of their marketing and sales strategies.

Despite these claims, it is important to note that Primerica is a legitimate MLM company. It has been operating for a considerable period of time, and it maintains legitimate financial records.

A company engaged in fraudulent activities would typically take money without delivering on promises or disappear entirely. Since Primerica does not exhibit such behaviour, it can be trusted as a legitimate organization.

What Products Does Primerica Offer?

Primerica offers a range of items, many of which are repackaged solutions from other suppliers. These items include financial investments and pre-paid legal services, which are integrated into their advertising and sales procedures.

Primerica Products - Primerica MLM

Financial Needs Analysis

The Financial Needs Analysis (FNA) is an exclusive marketing tool used by Primerica to identify gaps in your insurance coverage and investment strategy. It helps representatives identify potential areas for marketing.

Term Life Insurance

Although Primerica does offer a solid term life insurance policy product, their price for a straightforward plan is up to 29% more expensive than the industry standard for the same product.


Primerica’s financial investment sales department (PFS Investments Inc. dba Primerica Advisors) handles a variety of financial investments and annuities.

In this arrangement, Primerica acts as a broker for larger mutual funds and insurance providers. They do not hold any proprietary assets.

Auto & Homeowners Insurance

Primerica’s Auto & Homeowners insurance sales, known as Primerica Secure, operate as a referral service to Answer Financial. In simpler terms, Primerica agents receive a small commission from the organization, which is then sent to Answer Financial.

Long-Term Care Insurance

Long-term care insurance policies provide reimbursement to policyholders daily for services that assist with activities of daily living, such as bathing, dressing, or eating.

This type of insurance offers a range of care options and benefits, allowing you to receive necessary services wherever you need them.

Primerica Debtwatchers™

Primerica has partnered with Equifax to provide an online tool that helps evaluate and manage debt. This program, focused on debt stacking, utilizes your Equifax credit report to create a strategy for efficient debt repayment.

Primerica offers Pre-Paid Legal Provider’s primary product as well. Pre-Paid Legal/ LegalShield is a firm that provides fundamental degree lawful solutions as a monthly membership and also a price cut for lawyers inside their network.

ID Theft Defense

Primerica also offers ID Theft Defense, a product similar to LifeLock. In some cases, financial institutions have provided this service to their clients for free or at discounted rates.

Related Review: Is Nu Skin a Scam

How Can You Make Money With Primerica MLM?

I have determined that Primerica is a legitimate MLM. Now, let’s discuss what it’s like to work at Primerica MLM and how the Primerica organization functions.

Similar to many large insurance advertising organizations, Primerica does not provide any paid insurance lead programs to generate prospective clients.

Your warm market consists of friends, family members, and business partners within your sphere of influence who may be interested in buying (or selling) insurance. These individuals should be your primary targets for insurance policy consultations.

Your role is to contact them, schedule appointments, and present them with a plan, products, or opportunities to join.

How To Start With Primerica MLM?

To get started, there is a one-time payment of $99. Subsequently, as a Primerica recruiter, you will need to make a monthly payment of $25 to maintain your active status.

It is important to note that there are no additional costs or requirements to sell or spend on other products each month to stay active.

How To Earn Commissions With Primerica?

To earn a commission from Primerica, there are four main ways:

  1. Sales Commissions on Insurance: Earn commissions by selling financial plans.
  2. Overrides on Downline’s Insurance: Receive 10% override commissions from the sales made by your downlines.
  3. Differentials from Downline’s Insurance Sales: Get commissions by assisting your downlines in making insurance sales.
  4. Commission on Other Products: Earn commissions from sales of any other Primerica products.

Can You Make Money With Primerica MLM?

You can earn money with the Primerica MLM by marketing their products. Your earnings depend on your sales ranking and the efforts you put into the business.

Primerica Compensation Plan

As a regular sales agent at Primerica, you can expect to earn around 25% in payment.

However, senior agents can earn approximately 35%. As you progress and reach higher positions such as districts, divisional, or local leaders, your commission is likely to increase to over 50%.

Additionally, you may also enjoy extra perks like cars and trips. At Primerica, the highest payment rank belongs to the senior vice president, who receives 95% compensation along with additional benefits.

It is important to note that earning money with Primerica requires effort and making sales. Those who do not actively engage in selling often express dissatisfaction with their earnings from the company.

It is because of this reason that some people claim Primerica is a scam or refer to it as a pyramid scheme.

What is the Best Way to Make Money With Primerica MLM?

In my Primerica review, it’s evident that recruiting a large downline of representatives is the most effective way to generate substantial income.

Primerica’s pay structure relies heavily on mass recruitment rather than individual productivity.

Like any sales company, Primerica’s compensation structure reflects the company’s values, with a primary focus on recruiting as many agents as possible.

By increasing the number of agents, Primerica maximizes their earnings, making it an opportune way to secure its share of the profits.

Can I Quit Primerica MLM?

It is indeed possible to quit Primerica. If you have an online account, you can switch to a free monthly plan by adjusting your account settings on the company’s website.

To fully terminate your Primerica membership, you will need to contact the company at 1-888-737-2255. When you reach out to their representatives to request cancellation, they will guide you through the process and notify you via email once it is complete.

Related Review: Coway MLM Revealed

Primerica Reviews

To determine if Primerica is a scam or legitimate, reading online testimonials is one of the best approaches. The majority of Primerica reviews online focus on their products and services, yielding mixed feedback.

For instance, on ConsumerAffairs, the company has received a rating of 2.9 out of 5 from 925 reviews. Below, you can find some of the most common positive and negative reviews.

In contrast, offers over 2,000 Primerica reviews with an average rating of 4.1 out of 5.

Most Common Positive Reviews

Primerica receives positive reviews from a business perspective, with clients praising it as a great business opportunity. Additionally, they commend the top-notch quality of its insurance products.

Primerica Reviews
Primerica Legit

Most Common Negative Reviews

Most of the negative reviews about Primerica focus on problems with customer service and billing. Here are a few examples…

Primerica Scam
Primerica Reviews

What I Like About Primerica

Low Costs MLM Opportunity

Starting a company for just $124 is not an everyday opportunity. It might tempt many to dive in without careful consideration.

But you, on the other hand, are not just one of those people. You’re doing your due diligence first! Congratulations!

Excellent BBB Score

The business has been featured in Forbes and A.M. Best, and it holds an A+ ranking on Better Business Bureau. With over 40 years in business, they must be doing something right.

Primerica Accreditations

Rigorous Screening Process

To become a representative of Primerica, you need to go through a screening process. This ensures that the people selling the items have received some form of training as well.

Primerica is Not a Pyramid System

As mentioned in this Primerica review, it is important to clarify that Primerica is not a pyramid scheme. The company boasts over 5 million insured lives and 2 million client investment accounts. The products are actively used by real individuals.

What I Don’t Like About Primerica

Complaints about The Products

There are several complaints about the products, with the most common ones gathered from Consumer Affairs, Glassdoor, and BBB.

Primerica Complaints
Primerica Complaints

These negative Primerica reviews are honestly not cherry-picked. If you were to take a look at any of the connected websites above, you would certainly find hundreds of reviews of this sort.

Problems About Primerica’s MLM Possibility

The only way to make good cash is by hiring others, just like in any other MLM. Primerica shares this problem. You simply can’t sell a large number of products and make good cash without recruiting others.

The Money Industry Is Not For Everybody

Attempting to market financial products to unsuspecting individuals when your finances are in disarray is a task not suitable for anyone. If you have no intention of engaging in such activities, then this option is not available to you.

Lack of Success Stories & Low Success Rate

Take a moment to review the statement from the Primerica 2016 income disclosure. From January 1 to December 21, 2016, Primerica paid around $6,088 in cash flow per certified rep to its North American sales force. Therefore, it’s evident that most people are not making any money with MLMs like this.

This conclusion can be supported by the absence of success stories online and the negative reputation associated with MLMs.

Related Review: Is Herbalife a Pyramid Scheme

Primerica Review – Conclusion

If you have ever come across Multi-level Marketing (MLM) businesses, chances are you’ve heard of Primerica. Whether you’re familiar with it or just learning about it now, you might be wondering: is Primerica a pyramid scheme?

Well, there’s no need to worry because Primerica is a legitimate MLM company with excellent BBB ratings for the past few years. With over 120,000 independent reps, this company allows you to earn money through selling insurance coverage, financial products, and override commissions.

However, before you decide to join Primerica, it’s important to understand that your earnings depend on your sales and to make more money, you need to advance in compensation ranking.

The challenge of growing a salesforce and climbing rankings has increased over the past 40 years.

Despite having many positive reviews, it’s worth mentioning that Primerica also has over 200 active or closed complaints and other negative instances. This emphasizes the dual nature of MLM companies.

That being said, although Primerica is not a scam or pyramid scheme, I do not recommend it for those looking to make some extra cash. There are better ways to earn money! Check out more options below…

Thanks for reading my Primerica review!

FAQs About Primerica

What is Primerica?

Primerica is a company that offers a range of financial services, such as life insurance, mutual funds, and other financial products. Operating on an MLM (Multi-Level Marketing) model, individuals can become representatives to earn income through product sales and recruitment.

Is Primerica a pyramid scheme?

Primerica’s MLM structure often raises questions about whether it’s a pyramid scheme. However, it is recognized as a legitimate MLM company because its primary focus is selling financial products, instead of relying solely on recruitment for income.

How do I become a Primerica representative?

To become a Primerica representative, follow these steps:
Connect with an existing representative who will guide you through the registration process.
Complete an application.
Undergo training.
Pass licensing exams to sell financial products.

How do Primerica representatives make money?

Primerica representatives earn money by selling financial products like life insurance and mutual funds. Additionally, they recruit others to join the company and benefit from commissions on their own sales. They also earn overrides on the sales generated by their recruited team members.

Is Primerica a reputable company?

Primerica, a publicly traded company on the New York Stock Exchange, has been operating for several decades. It has a significant presence in the financial services industry and is regulated by financial authorities. However, opinions on its reputation can vary, so it’s important to conduct thorough research before getting involved.

Can you make money with Primerica?

Primerica representatives have the potential to earn income through selling financial products and building a team. However, it’s important to understand that MLM opportunities come with risks. The level of success and income can vary greatly depending on individual effort, market conditions, and other factors. Remember, success is not guaranteed.

What are the criticisms of Primerica MLM?

Primerica MLM faces common criticisms including the emphasis on recruitment and team building, high representative turnover rate, focus on selling expensive life insurance policies, and pressure to meet sales quotas. Additionally, negative experiences with the company’s training or support systems are reported by some individuals.


Financial MLM company.


Front end costs $99, then $25 per month.


Low joining fee. Excellent BBB score. Rigorous screening process. Superior financial strength ratings. Lucrative compensation plan. 


Some complaints about products. Focused on recruiting. Difficult niche. Lack of significant success stories. 

⚠️ Verdict

Primerica offers a good opportunity. It's only recommended if you have a financial background. Beginners, be cautious of MLMs.

 Rating

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And don’t forget to share this Primerica MLM review with your friends and family!

All the best, Ivan

Related Review: Is Mary Kay a Pyramid Scheme

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