The SEO Playbook by Robbie Richards Review – A Scam or Legit?

Welcome to my review of The SEO Playbook by Robbie Richards.

If you’ve been trying to make money online for a while, you’ve heard that SEO is one of the best (in my opinion, it’s the best) ways to create a long-term sustainable and scalable business, right?

The chances are, you’ve also found a ton of courses that promise to show you the secrets to SEO and getting tons of free organic traffic.

The truth is, most of those courses are a scam. There are no secrets to SEO. The only secret is hard work and dedication. After all, SEO takes a lot of time and effort.

In my search for more knowledge on Search Engine Optimization, I bumped into the SEO Playbook course and got interested to learn more.

So what can you learn from Robbie Richards? Is his course any good? Or is The SEO Playbook a scam? Should you get it or not?

In this SEO Playbook review, I will talk about Robbie’s course in great detail. I will reveal the course curriculum and share some pros and cons. Also, you will find out whether it is a scam or legit.

Let’s go! Shall we?

SEO Playbook Robbie Richards Review


The SEO Playbook Review – Overview

  • Product Type: SEO Course
  • Product Price: $1,000 one time
  • Product Owner: Robbie Richards
  • Money-Back Guarantee: 30-Days
  • Recommended?: Yes, but only for advanced marketers and SEOs!

Overview: Robbie Richards’s course was designed to teach you how to use White Hat SEO techniques to increase your organic rankings in search engines.

But the main question is, is it a scam or legit?

✅ The SEO Playbook PROS

The course contains three separate Playbooks (training) that are consisted of over 100 video lessons, spreadsheets, and it even includes a private community.

A great thing about the course is the fact that Robbie Richards is an SEO expert and he is down to earth kind of guy.

Also, the course is covered with an unconditional money-back guarantee in case you change your mind.

? The SEO Playbook CONS

If you’re a beginner, I would not recommend The SEO Playbook. It contains advanced strategies that will be hard to understand and practically useless to newbies.

Moreover, the price tag is not affordable to everyone.

?? Scam or Legit? – Verdict

In a nutshell, The SEO Playbook is not a scam. It’s an advanced SEO training course that shows how to improve your SEO strategy to get more organic visitors through Google and other search engines.

To learn more about this course, feel free to read the rest of my SEO Playbook review, or click the button below to get access to the same course that helped me to earn a consistent passive income online

My #1 recommendation below is a beginner-friendly course that teaches basic strategies such as setting up WordPress websites, keyword research, content creation, affiliate marketing, and more.

I used the same course to go from $0 to earning $100’s per day with affiliate marketing and free traffic. Click the button below to learn more.




What Is The SEO Playbook

The SEO Playbook is a step-by-step training course geared toward helping advanced SEOs to improve Search Engine Optimization using specific strategies developed by Robbie Richards.

It’s a complete White Hat SEO system that teaches how to rank your site and your posts #1 in SERP.

The course contains 23 in-depth training modules with over 100 video lessons and more than 60 templates and process docs. Also, you will get access to the Private Community.

SEO Playbook Review - Content

Robbie Richards has divided The SEO Playbook into three separate courses:

  • The Content Audit Playbook
  • The Keyword Research Playbook
  • The Quick Wins Playbook

Each of these courses talks about a specific area of Search Engine Optimization. However, all of them are connected to each other and create a well-rounded SEO course.

Related: Affiliate Marketing Mastery Review

Who Is Robbie Richards?

Robbie Richards is an SEO expert who is acknowledged by some of the top names in the industry such as WordStream, SEMRush, Digital Marketer, and The Huffington Post.

During the last seven years, Robbie was working with a wide range of small and big companies on improving their search engine experience using his proven strategies.

Robbie Richards

Over the years, he’s built a comprehensive library of tips, tricks, methods, and strategies so he’s decided to round them up in one whole, and today, you and I can learn from Robbie Richards’s experience via The SEO Playbook course.

Despite his reputation, Robbie Richards’s YouTube channel doesn’t have a lot of subscribers (only 2K), which was a very surprising fact. However, his videos are very good so I recommend subscribing.

Now, let’s digress this review and see what you can learn from Robbie’s course.

How Does SEO Playbook Work?

The SEO Playbook has been divided into three separate courses.

Each Playbook covers a specific SEO process that can be used to improve your own SEO, sold as a service, or used to train team members.

Just log in, click play and follow along step-by-step with the supporting templates and process docs.

The Content Audit Playbook

The Content Audit Playbook consists of 7 training modules. This playbook teaches how to perform technical content audits to increase your short and long-term organic growth.

SEO Playbook Review - The Content Audit Playbook

Here’s the breakdown of lessons inside this SEO Playbook:

  • Module 1 – Introduction to the Content Audit Playbook
  • Module 2 – Audit Goals & Penalty Assessment
  • Module 3 – Collecting All Your Indexable Content
  • Module 4 – Mapping Page-Level Performance Metrics.
  • Module 5 – Assigning Action Items and Strategies
  • Module 6 – Finding “Existing” Keyword Opportunities and Content Gaps
  • Module 7 – Measurement & Reporting

The Keyword Research Playbook

The second SEO Playbook inside Robbie’s course is about keyword research. In a nutshell, it is a repeatable process to find, prioritize and qualify high-value keywords, before mapping them to a site’s information architecture.

SEO Playbook Review - The Keyword Research Playbook

Here’s the breakdown of lessons inside this Playbook:

  • Module 1 – Introduction
  • Module 2 – Identify (& Grade) Your Organic Competitors
  • Module 3 – Build Your Seed Keyword List
  • Module 4 – Identify Your Existing Keyword Opportunities
  • Module 5 – Perform Competitor Keyword Research
  • Module 6 – Expand Your Keyword Set
  • Module 7 – Organize Your Master Keyword List
  • Module 8 – Qualify Your Keyword List
  • Module 9 – Build Your Keyword Map
  • Module 10 – Build Your Content Calendar (& Measure Performance)

The Quick Wins Playbook

The SEO Playbook finishes with The Quick Wins module that contains five training modules.

The Quick Wins Playbook is a repeatable data-driven process to find and filter “quick-win” keyword opportunities for sites of any size.

SEO Playbook Review - The Quick Wins Playbook

You’ll also learn a series of actionable relaunch strategies that consistently increase organic traffic and conversions within 60-90 days.

  • Module 1 – Introduction
  • Module 2 – Pull (and Map) Existing Keyword Data
  • Module 3 – Identify & Prioritize Your Keyword Shortlist
  • Module 4 – Content Relaunch Strategies
  • Module 5 – Measuring Campaign Success

Who Is The SEO Playbook For?

The SEO Playbook is first and foremost for advanced SEOs who are looking to improve their own organic rankings. Also, this course can be used to help others via an agency or to train others.

  • Intermediate to advanced marketers
  • SEO agencies
  • Bloggers and SEOs

Who The SEO Playbook Is Not For?

Let’s be clear. Robbie’s course is not for everyone. Since it deals with advanced SEO techniques, it’s definitely not for beginners. Newbies need to learn fundamentals before taking action with courses like this.

  • Beginner-level marketer with little SEO experience
  • People whose SEO strategies already work should avoid too



How Much Does The SEO Playbook Cost?

At the moment of writing this review, The SEO Playbook is closed for new members. Robbie opens up the enrollment a few times per year. Why?

Well, he also has a community and privately helps new members to understand the content, which is why he doesn’t allow a large number of new members.

However, once it’s open again, it will cost you $1000 to learn from Robbie’s Playbooks.

What about refunds? Can you get one if you change your mind?

Yes, you can. Robbie gives you 30 days to check out his course and make up your mind. If for any reason, you’re not happy with your purchase, you’ll get your money back. No questions asked.

Is The SEO Playbook A Scam?

The SEO Playbook is not a scam. As you can see throughout my review here, Robbie Richards is a legitimate SEO expert and this course contains a lot of value.

While researching for this review, I didn’t find a single complaint, red flag, or anything else that could indicate that this course is a scam.

Robbie has an online presence and is a real person. Scams like Easy Backlinks and others use fake names. They even fabricate testimonials to make you believe that it works for others.

So what about testimonials from The SEO Playbook sales page?

I’ve done some research and discovered that those are all real people who joined Robbie’s course. For example, Jeff Lenney is a popular blogger in the SEO and MMO niche.

SEO Playbook Review Scam - Testimonials

And others are the real deal as well.

Moreover, the sales page is clean. There are no overhyped statements. Robbie doesn’t use misleading claims and other such tricks to get you to sign up.

In other words, you’re safe. The SEO Playbook is legit.




Do I Recommend The SEO Playbook?

I recommend The SEO Playbook. However, I recommend it to intermediate or advanced marketers and SEOs.

In my opinion, newbies will have a difficult time understanding the content and will basically just waste time and money with Robbie’s course.

If you’re a newbie, you should join beginner-friendly SEO courses like Wealthy Affiliate to gather some experience and basic knowledge.

Then, you could check out Robbie’s course.

Related: SEO Affiliate Domination Review

What I Like About The SEO Playbook

Here’s a list of the things I really like about this course:

  • Robbie Richards is an SEO expert and legit marketer
  • Hype free sales page and course
  • The SEO Playbook is comprehensive and detailed
  • Teaches advanced SEO strategies
  • The SEO Playbook Community
  • 30-Day No Questions Asked Money-Back Guarantee

Robbie Richards is an SEO expert and legit marketer

When learning about SEO or any other segment of online marketing business, you want to learn from an expert and not some fake guru, right?

So the great thing about the SEO Playbook is the owner. Robbie Richards is a person who has spent a lot of time working in this field and has the expertise to teach these techniques to others.

Hype free sales page and course

One of the good things about this course is the sales material. Unlike scams and get-rich-quick schemes, the SEO playbook course sales page is hype-free.

In other words, Robbie doesn’t use fake promises, misleading claims, and other tricks to get you to sign up.

Instead, he’s completely honest about the course and gives realistic expectations.

The SEO Playbook is comprehensive and detailed

One of the things that make or breaks the course is the content itself. The more comprehensive course is, the better for you, the end-user.

In this case, I like the fact that Robbie’s course is comprehensive. You get access to three separate playbooks where you can learn a great deal of useful information about SEO.

Inside the SEO Playbook, you can learn from 22 modules, which is great.

Teaches advanced SEO strategies

One of the things that I really like about the course is the fact that it is focused on advanced SEO strategies, which is very rare among courses of this kind.

This means that the SEO Playbook is not beginner-friendly. However, it is a great choice for people who already know a great deal about SEO and want to improve their knowledge.

The SEO Playbook Community

Every good and legitimate course needs to have a community. And that’s one of the features of Robbie’s course as well.

All users get instant access to the community where they can network with other users.

30-Day No Questions Asked Money-Back Guarantee

Lastly, I like the fact that the SEO Playbook is covered with a solid refund policy. This gives it more credibility and shows that it is a legitimate course.

In case you change your mind about your investment in this course during the first 30 days, you can get a refund. A great thing about the money-back guarantee is that you don’t have to jump through hoops to get it.

In other words, it’s a no-questions-asked policy.

What I Don’t Like About The SEO Playbook

In this section of the SEO Playbook review are a few things I don’t like about it:

  • It’s expensive (but probably worth it)
  • No keyword research tools (extra cost)
  • The SEO Playbook is not a beginner-friendly

It’s expensive (but probably worth it)

An advanced training course deserves a high price tag, probably. However, the problem is that $1000 is not the amount of money that everyone can afford to spend on a course.

I would like if there’s an option to split the payment into monthly installments. It would be even better if this course was a bit less expensive.

No keyword research tools (extra cost)

All users of the SEO Playbook will get lots of great information in their hands. However, to apply the info from Robbie Richards’s course, you will have to invest in tools.

And these tools don’t come cheap!

The SEO Playbook is not a beginner-friendly

One of the things that I don’t like about this course is the fact that it doesn’t teach the basics of search engine optimization. In other words, it’s not-beginner frinedly.

As you can see from my review, the course is geared toward advanced SEOs who already have established websites but need to improve their performance in search engines.

If you are a beginner, and by some accident, you join this course, you will be disappointed.

That said, I feel that the SEO Playbook would do much better if Robbie would include one more playbook where he teaches the basics of search engine optimization.

The SEO Playbook Review – Conclusion

SEO is indeed the best way to get exposure on the internet and drive more customers to your business. It’s a long-term strategy that is basically evergreen.

With The SEO Playbook course, you will learn how to plan your content properly. Like every other SEO strategy, Robbies revolve around keyword research.

Once you do your research and set up a list, you can start building SEO-optimized posts to drive organic traffic to your site.

Also, you can leverage the Audit Playbook to revamp your old blog posts and give them more SEO value. This will result in an increase in rankings and probably more organic traffic.

Overall, The SEO Playbook by Robbie Richards is a valuable course that is designed to help advanced marketers and agencies improve their SEO strategies and drive more traffic to their own or their client’s websites.

SEO Playbook Review - Legit

So once again, it’s legitimate and I would recommend it.

However, if you’re a newbie, you should get some experience and basic SEO knowledge first. Joining Robbie’s course will do you no good unless you understand the process and have some success (and failure) with it.

To get some experience, check out my #1 recommendation below!

Thanks for reading The SEO Playbook review. Do let me know if you have any questions. I hope this post has helped you to learn more and make a wise decision.

Related: Local SEO Domination Review

How I Get Free Organic Traffic With SEO

As you can see, my website ranks high in search engines. And that is not by accident.

A few years ago, I joined this beginner-friendly SEO/blogging/affiliate marketing course to learn how to set up a website, get organic traffic and make money.

Two years after, my site gets tens of thousands of clicks from Google alone every single month!

My SEO Traffic Results

Moreover, all this traffic enabled me to earn $100’s per day from this same site!

If you’re looking for a beginner-friendly course to learn everything that you need to know about making money, getting traffic, building sites, and more, click the button below.




If you need any help or you have a question, feel free to contact me.

And don’t forget to share this review with your friends and family!

All the best, Ivan. Founder, and CEO

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8 thoughts on “The SEO Playbook by Robbie Richards Review – A Scam or Legit?”

  1. Thank you for validating my suspicion that there are no secrets to SEO. It’s definitely helpful to be doing things correctly that will help to get the results you want, but I don’t like overly-hyped courses with big up-front price tags. It’s helpful to see exactly what Robbie Richards puts into the program so that it’s an easy evaluation, but for most people, the hefty price tag is enough to cause cold feet and move on to something less costly.

  2. I’m always looking for new tips and tricks to increase my organic rankings in search engines, so this program interests me. I especially like that it includes over-the-shoulder training. That almost guarantees that I’ll be able to follow the instructions without issue. Glad to hear that you also were able to significantly increase your earnings by following the SEO playbook. That proves it works!

  3. Hi Ivan, I can see that this course is indeed for intermediate to advanced SEO users. I do have one question though. Is the course suitable for someone working on their own, or is it really only suitable for someone who works doing SEO among a team working for a larger enterprise? I ask because as a lone blogger so much of your time needs to be spent on generating and publishing new material, that you have to be careful where you invest your time. It would seem likely to me that there are potential rabbit holes you could get lost down and then there is a risk that your business could suffer. Thanks for clarifying this. Best regards, Andy 

    • Hi Andy, thanks for your comment on my review. To answer your question. There’s no specific group that could benefit from this program. The SEO Playbook is for anyone on the advanced level of SEO looking to improve their SEO performance through audits and optimization of the content. It could be used by solo bloggers, large agencies, independent content creators, etc.

      As a lone blogger, you need to be focused on publishing new material. That’s true. However, updating and optimizing should be a big part of your strategy if you want to achieve long-term success with search engines because your content will eventually outdate and your rankings will drop unless you take care of it with regular updates and optimization.



  4. I am not exactly a newbie to online business but I see where I definitely need to get a better understanding of SEO but that is what gives the results I am looking for. I am glad to read about this course. I would not start with it, but I will note the information because I might need it in the future. Thanks for setting out the details and the recommendations.


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