SEO That Works Review – Is Brian Dean’s SEO Course a Scam or Legit?

SEO That Works Review

Welcome to my SEO That Works review.

Brian Dean, the creator of SEO That Works claims that his course can help you get higher rankings and more traffic from search engines.

If you’ve been looking to learn about:

  • Is it a legit
  • The real cost
  • What is inside
  • Whether users are successful
  • And more!

You just landed on the right website!

I’ve dedicated a few days to analyzing Brian’s course, taking notes, uncovering all sorts of info, and thoroughly going over the details so that I can provide you with the super-helpful SEO That Works review.

📘 About

Search engine optimization course by Brian Dean from Backlinko.

💰 Cost

Complete strategy: 12 monthly payments of $397. Advanced strategy: 12 monthly payments of $197. Standard strategy: 12 monthly payments of $97.


Easy-to-follow step-by-step blueprint. Short digestible videos and transcripts. Brian Dean is the top SEO expert. Brian teaches 100% white-hat techniques. Worksheets, audio files, and slides are included. 30-day refund policy. Students are getting results. The course is continuously updated to keep up with the industry.

🛑 Cons

The course is pricey. Not for beginner bloggers. 

⚠️ Verdict

SEO That Works is a recommended course for advanced SEOs who want to step up their SEO game.

📈 Rating

I Want To Know…

About the Reviewer

Hey, I’m Ivan Brozincevic!

Since 2018, I’ve been making a full-time income online, which allowed me to quit my old job (about me).

In the beginning, I struggled to identify legit courses and avoid ones that were just out for my money.

That’s why I created this website – my main goal is to help you steer clear of pitfalls and discover the top online business courses.

Every week, I invest hours in reviewing online courses and writing reviews based on my fact-driven review guidelines to assist you in making an informed choice.

Related: Check out my FREE training program for making money online.

Is SEO That Works a Scam?

SEO That Works is not a scam! Brian Dean’s course is a legitimate training program for learning search engine optimization.

While there are many self-proclaimed SEO “experts” and programs online, some of them being deceptive and aimed at scamming you, there are exceptional professionals like Brian Dean.

Brian Dean has established himself as an authority in the field, allowing him to set any price for his course. The success stories and testimonials from his training course validate that SEO That Works is a legitimate program.

To illustrate further, Dean has numerous pages filled with endorsements and inspiring accounts from satisfied participants who have achieved great success using Brian Dean’s strategies for ranking on search engine result pages (SERPs).

Furthermore, this course has undergone several updates to ensure its relevancy and effectiveness.

If you are reading this SEO That Works review, you may have the opportunity to join the waiting list and be notified as soon as Dean reopens enrollment.

In summary, SEO That Works is a 100% legitimate course.

Keep on reading my review of Brian’s SEO That Works course to gain more in-depth insights into the course and its creator, content, pricing and more!

What is SEO That Works?

SEO That Works (STW) is a search engine optimization program developed by Brian Dean. So far, there have been three modifications to this training course on SEO.

SEO That Works Course

What sets this course apart from others?

Well, many internet marketers and bloggers understand the importance of search engine optimization (SEO) in their content. Consequently, they invest a significant amount of money to work with experts who provide them with premium, SEO-friendly knowledge.

However, despite these efforts, most people and their articles fail to rank on the first, second, or even third page of Google. Unfortunately, there is only limited space for a select few websites.

So how can you achieve the best SEO results for your web pages without waiting for months for them to rank?

The answer might lie in Brian Dean’s SEO That Works course.

You see, Brian teaches effective content marketing strategies. His approach involves building high-quality web content known as “The Power Pages” and promoting them to generate a multitude of backlinks.

A similar method is also taught in Matt Diggity’s Affiliate Lab course.

Later in my review of SEO That Works, I will discuss the exact step-by-step process. But first, let’s get to know the creator of this course, shall we?

Who Is Brian Dean?

Brian Dean, an acknowledged SEO specialist featured in Forbes, is the force behind the renowned SEO That Works program. He is also the creator of, a highly popular website in the digital marketing niche.

Brian Dean Backlinko

If you have ever googled anything related to search engine optimization, chances are you have come across Brian’s work.

Two popular searches in this niche on the internet are “On-Page search engine optimization” and “Link Building.” And who holds the top results in Google? Brian Dean!

Brian Dean Backlinko Google Results

Brian has defeated several SEO experts in Google positions for highly competitive keywords.

Additionally, Brian Dean owns a highly successful YouTube channel where he shares a wealth of value through video tutorials, guides, case studies, and more.

Brian Dean YouTube Channel

Currently, as I’m writing my review of “SEO That Works” by Brian, his YouTube channel is just a few subscribers away from reaching 500K!

It’s safe to say that he is the leading expert in the SEO industry.

Not only that, but his students have also become SEO specialists themselves, achieving higher rankings in search engine results for their websites. In other words, Brian’s course truly delivers results.

However, coaching is not the only thing Brian Dean is involved in. He also runs an agency that provides SEO solutions to businesses seeking top rankings in their specific niches.

Just take a look at the reviews from reputable sources that have worked with him…

SEO That Works Reviews

The SEO That Works training program by Brian covers the best search engine optimization practices, as well as his techniques for achieving top results in Google.

You’ll have access to the same strategies he used, including social media platform optimization methods.

What Can You Learn From SEO That Works?

The SEO That Works training course by Brian begins with a comprehensive review of standard SEO and backlinks. He then presents his own highly effective strategy for comparison.

Additionally, he provides an SEO study to further support his claim.

Brian’s program focuses on content advertising, specifically generating powerful backlinks to your own content. This technique involves constructing a solid web page, which Brian refers to as The Power Page.

You then market this power page to other bloggers and influencers in your niche, encouraging them to link to and promote it on their sites.

The key is to provide extremely reliable content that bloggers are eager to link to.

This not only increases their credibility but also enhances their reputation when the shared page is of high quality. It is important to note that this is not guest posting; Brian does not teach you to post your content on other sites.

Instead, Brian’s strategy revolves around creating power pages with built-in “share triggers.” These share triggers are special features within the content that encourage others to share it online.

Brian has identified the top share triggers and different content structures that significantly increase article sharing.

Before I delve deeper into my SEO That Works review, let’s explore what’s inside the next section for more details!

What Is Inside SEO That Works?

In the SEO That Works program, you will receive access to four training modules. Additionally, Brian provides case studies, access to a private community, and more.

SEO That Works Content

Module 0: Introduction

The first module discusses three common search engine optimization mistakes that hinder success:

  1. Focusing too much on fresh web content.
  2. Concentrating on long-tail key phrases.
  3. Not proactively building web links.

Additionally, he elaborated on what is currently effective in SEO, referring to it as “The New World of Search Engine Optimization.”

Module 1: Fast Track SEO Success

This module covers everything you need to know about getting your sites to rank on the first page of Google. The techniques outlined claim that it can be achieved within a short period.

Additionally, there is a section explaining the “Linkreators” strategy. In other words, it demonstrates how to create compelling content that others in your niche would be eager to link to and share.

The second model of SEO That Works provides instruction on developing high-quality web content for “Power Pages” to consistently generate website traffic and authority backlinks.

Additionally, the course includes seven proven Content Structures that effectively drive targeted website traffic and help build links with reputable sites, which can inspire new ideas for your own content.

Furthermore, Brian teaches how to create “Share Triggers,” which are viral infographics that generate buzz and establish your expertise in your niche.

In this module, you will learn effective strategies for reaching out to your Linkreators and promoting your power pages to them.

Brian shares a variety of email pitches that you can use, emphasizing the importance of quality over quantity. Building a connection with them by connecting on social media, sharing their pages, and leaving meaningful comments significantly increases the likelihood of them being interested in hearing from you.

Module 4: SEO Energizers

Lastly, Brain reveals off-page SEO methods that can yield great results, even with minimal backlinks and shares.

One of the most effective techniques is the Damp Clay Web link Structure strategy, which brings daily link opportunities to your inbox.

Additionally, you will learn how to enhance the effectiveness of your on-page search engine optimization. He also instructs The CTR Magnet Method, which drives increased search engine traffic to your website within days.

Does SEO That Works Deliver?

Brian’s success alone is a testament to the effectiveness of SEO That Works. His innovative approaches have made significant changes in the field of search engine optimization.

The techniques offered by SEO That Works assure high rankings in a short period. In my SEO That Works review, I thoroughly discuss these techniques so you can determine their efficacy.

Additionally, it is worth mentioning Brian’s student testimonials, which are included below…

SEO That Works Review
SEO That Works Review

This training course is an excellent resource for SEO beginners and website owners. However, it’s important to note that search engine optimization is difficult and unpredictable.

Nevertheless, your success ultimately depends on how effectively you apply what you learn from this course.

It’s crucial to understand that there are no guarantees or shortcuts in SEO. It requires hard work, dedication, continuous learning, experimentation, and testing until you find the strategies that work best for you!

How Much Does SEO That Works Cost?

SEO That Works is a program that is only available to the public a couple of times each year. Each time the training course is launched, it is upgraded, indicating that the rates adjust with every revision.

Keep in mind that it is one of the most expensive training courses online. If you visit the SEO That Works website, you can join Brian Dean’s waiting list.

Brian Dean’s SEO That Works training course offers three different levels of membership:

  • Complete Plan
  • Advanced Plan
  • Standard Plan

As shown in the graph below, each membership level includes a lot of value. However, please note that the pricing changes with each course modification.

SEO That Works Price

The Complete strategy is available for 12 monthly payments of $397. The Advanced strategy is available for 12 monthly payments of $197, and the Standard strategy is available for 12 monthly payments of $97.

Does SEO That Works Offer a Refund?

While the course may be costly in the long term, the good news is that you have the option of receiving a refund within the first 30 days, which is ideal for those who wish to give it a try.

Please refer to the official refund policy of SEO That Works below:

SEO That Works Refund

To get your money back from Brian, simply send an email to the support team within 30 days of purchasing SEO That Works. Ask for a refund, and you will receive it. There are no hoops or tricks involved.

Is SEO That Works Worth It?

While there may be cheaper or even free SEO programs available, the techniques taught in the SEO That Works training course are more advanced and unique.

What sets SEO That Works apart from other search engine optimization training courses is that Brian Dean has developed effective approaches, which have been proven by numerous website owners.

Therefore, it is worth the investment. However, I wouldn’t recommend it for beginners or those unwilling to spend a significant amount of money.

SEO That Works Review – Conclusion

SEO is a vast subject that involves a strategic plan comprising various factors and elements of the ever-changing algorithms of search engines.

One of the frustrating things about search engines is that they often rank websites with poor content high in SERPs due to their use of questionable techniques.

Fortunately, there are courses like SEO That Works that teach white-hat strategies for generating and executing effective SEO-driven results.

Brian Dean’s innovative approaches to web content advertising, which prioritize quality over quantity, are truly remarkable and reflected in the course materials.

Investing in SEO That Works is a great way to stay up-to-date and improve your rankings, despite the relatively higher price.

A small issue with this course is the high price tag.

Furthermore, in my opinion, it is not suitable for beginners to blogging and SEO because it doesn’t teach fundamentals like setting up your blog, keyword research, etc.

Nonetheless, if you are looking to step up your SEO, Brian Dean’s SEO That Works is it!

📘 About

Search engine optimization course by Brian Dean from Backlinko.

💰 Cost

Complete strategy: 12 monthly payments of $397. Advanced strategy: 12 monthly payments of $197. Standard strategy: 12 monthly payments of $97.


Easy-to-follow step-by-step blueprint. Short digestible videos and transcripts. Brian Dean is the top SEO expert. Brian teaches 100% white-hat techniques. Worksheets, audio files, and slides are included. 30-day refund policy. Students are getting results. The course is continuously updated to keep up with the industry.

🛑 Cons

The course is pricey. Not for beginner bloggers. 

⚠️ Verdict

SEO That Works is a recommended course for advanced SEOs who want to step up their SEO game.

📈 Rating

SEO That Works Alternatives

If you are looking for a complete blogging course, alternatively, I highly recommend checking out:

If you have any questions or concerns, feel free to reach out via the comment section below this article. I’ll respond as soon as possible. Thank you for reading my SEO That Works review!

The Best Way To Make Money Online

I earn online by creating simple affiliate websites that I use to connect people with products they are already looking for.

It’s called affiliate marketing and it is the best way to make money online (at least in my humble opinion).

If you want to learn more about how you can start making money online with affiliate marketing, I would strongly suggest you sign up for the free training on the next page.

Don’t forget to share this SEO That Works review with your friends and family!

All the best, Ivan

18 thoughts on “SEO That Works Review – Is Brian Dean’s SEO Course a Scam or Legit?”

  1. Do you know if we get
    course updates for free because I got stw a few years ago and you mention three updates so far but I don’t think I see any update at all on my end?

  2. As an affiliate marketer, I understand how important SEO is to success.  There are several things about the Brian Dean program which seem good to me.  First, the fact that he has 500K subscribers on YouTube.  People subscribe on YouTube when they want to make sure they see everything someone produces. This certainly infers that the Brian SEO system works.  Although it is expensive, the money back guarantee means that it can be tried and then stopped.  This is itself shows confidence in the program.  I was intrigued by the fact that this system teaches that there is too much emphasis on long tail keywords.  It seems like this material will not just be a rehash of what I have already learned.  Thanks for this introduction.  

  3. The Brian Dean SEO That Works Review provides a good look into this program. However, I would like to discuss the elephant in the room – cost. The article points out three levels and each with a monthly price. Is this a course or membership? Is the course not offered without the membership? The course + membership does not appear to offer much for $1200 – $4800 per year. That is a lot of money with no guarantee of recouping any back. It also seems as if whatever you are selling requires a separate investment.

    • Hey, thanks for your comment. Please refer to the price section of this review. In short, there are three plans – each requires 12 monthly payments. It’s not a membership deal.

  4. Hey Ivan,

    Thank you for sharing this review about SEO That Works. I’ve never heard of this course before, however, I think I may have come across this guy Brian Dean a couple times on YouTube while searching up SEO tricks and tips. He does look familiar… and just like yourself, I have also tried and reviewed a ton of courses over the past few years. It’s always good to see and test out which ones are legit and just out there to take your money!

    Great review! I do think this guy is genuine and transparent. I do look forward to learning more in depth on your blog as well for other reviews. Thank you so much!

  5. I’m so glad I found this article while I was researching how to improve my SEO. I’m going to start with the youtube content this weekend because it looks like a rich library of valuable and current SEO information. Thanks for sharing the resource – it sounds like it could provide valuable new SEO strategies and much more revenue!

  6. I have heard about Brian Dean, but didn’t connect him wme?ith SEO that Works as being the creator, so thank you for bringing us this review. Search Engine Optimization is such an important part of creating content and getting ranked in search engines, that if there is a course to teach the best ways in which to achieve it, it is awesome.

    Although it is a program that I think can help me with SEO, even at the Standard plan, it is currently above my budget. Have you known Brian Dean to offer a discount on his program at any time?

    • I share your experience, LineCowley. Brian doesn’t offer discounts. Instead, he offers three different plans you can utilize to join SEO That Works under conditions that suit you the best.

  7. I am always looking for new SEO courses to take, as seems like everyone has a different opinion on what is good SEO. In SEO with the search engines constantly changing, our old ways might not work anymore. I have not heard of Brian Dean SEO course and am going have check it out further. Thanks for the review and I have also shared it with my social media followers. 

  8. Great review! There is a lot of value that you put into this review and it made it easier for me to make a wise decision on whether or not if this course is worth joining. The program does seem a bit expensive for those looking for a training course that has valuable information on how to succeed online. It’s also good to know there are other options to choose from when one can’t afford that kind of money to spend on a program.

    Thank you for the review. 


Leave a Comment