I’ve been in the online marketing world since 2017, and during that time I’ve earned over $100,000 through affiliate marketing, SEO, and digital education promotions. Most of my income has come from content-based affiliate business models, but like anyone serious about online income, I’ve always been curious about Amazon FBA.
That curiosity led me to Marketplace Superheroes (often shortened to MPSH), one of the better-known Amazon FBA training programs created by Stephen Somers and Robert Rickey.
I went through the entire system, tested parts of their research methods, and spent months watching how their approach works in real life.
If you’re wondering whether Marketplace Superheroes is truly worth it in 2025, this full review will help you understand:
- ➡️ what you actually get inside,
- ➡️ who the program is for,
- ➡️ what I liked and didn’t like,
- ➡️ how it compares to other Amazon FBA courses,
- ➡️ and whether it still makes sense to start Amazon FBA today.
Let’s dive in.
What Is Marketplace Superheroes?
Marketplace Superheroes is a step-by-step online program that teaches you how to build an Amazon FBA business by finding low-competition products, sourcing them from reliable manufacturers, and selling them globally.
The program takes a simple product, simple process approach. Instead of chasing trendy items and competitive niches, they teach you to find:
- small products,
- low competition,
- predictable demand,
- steady margins,
- high consistency.
This is the opposite of the “big hit product” strategy most FBA courses push.
MPSH also includes tools, coaching, a community, and their own in-house freight service (Superheroes Freight), which is optional but convenient for beginners.
Who Created Marketplace Superheroes?
The program was created by:
Stephen Somers
A marketer-turned-Amazon seller who built a 7-figure Amazon business following the exact process taught in the course.
Robert Rickey
A veteran with 20+ years in importing, logistics, and product distribution.
This combination — a marketer + an importer — is why their system is different from most guru-led Amazon trainings.
Instead of selling hype, they focus heavily on:
- math,
- margins,
- logistics,
- realistic expectations,
- slow and stable growth.
What’s Inside Marketplace Superheroes (Modules Overview)
The flagship program is called MPSH Ignite, and it’s broken into several phases. Here’s what you’ll find inside:
Phase 1: Foundations and Mindset
- How Amazon FBA works in 2025
- Realistic timelines and expectations
- Understanding global selling opportunities
- Avoiding the biggest beginner mistakes
I appreciated that this wasn’t hyped up — they make it clear FBA takes time, money, and patience.
Phase 2: Product Research (The “4S” Framework)
This is the heart of MPSH:
- Simple product
- Small
- Sane competition
- Sustainable demand
They guide you through a unique scoring system to pick boring, steady-selling products instead of competitive items like yoga mats or kitchen gadgets.
Their method is honestly one of the best research frameworks I’ve seen.
Phase 3: Sourcing Products
You’ll learn:
- how to contact manufacturers,
- how to negotiate,
- how to order samples,
- how to calculate landed cost,
- how to avoid scams.
It’s straightforward and beginner-friendly.
Phase 4: Branding, Listing & Optimization
Covers:
- brand setup
- product photography suggestions
- creating SEO-friendly Amazon listings
- keyword strategy
- the basics of PPC ads
It’s not the most in-depth PPC training compared to more advanced Amazon ads courses, but it’s enough to get started.
Phase 5: Scaling & Global Expansion
This is where the program stands out.
MPSH teaches you how to expand to:
- UK marketplace
- EU marketplaces
- Australia
- and more
Because Robert has decades of experience with international logistics, the guidance here is excellent.
Tools Included
You also get access to:
- MPSH Niche Finder (product research tool)
- Profit Calculator
- Financial tracking spreadsheets
- Sourcing templates
These tools are useful, though not as advanced as Helium 10 or Jungle Scout.
Community and Support
You get:
- active Facebook group
- weekly coaching sessions
- Q&A calls
- student-only support
The community is very helpful, but sometimes the volume of new posts makes it hard to keep track.
My Experience With Marketplace Superheroes
As someone who has been in online business for 8+ years, I approached MPSH with realistic expectations.
I wasn’t expecting “get rich quick,” and I appreciated that the program didn’t promise that either.
Here’s what stood out from my experience:
✔ Their product research framework is excellent
This was the highlight for me. It’s simple, data-driven, and avoids crowded markets.
✔ Their math-based approach reduces risk
They push you to understand:
- landed cost
- FBA fees
- profit margin
- minimum order quantities
- reorder timelines
This prevents impulsive mistakes.
✔ The logistics training is the best in the industry
Robert’s real-world experience with freight and import processes is a huge asset.
✔ Very beginner-friendly
If you’ve never touched Amazon FBA, this program is easy to follow. Plus, students are getting results which is always a big plus!
What I Didn’t Like About Marketplace Superheroes
No course is perfect, and MPSH has downsides worth mentioning.
❌ Some parts of the course feel slow
The teaching style is calm and structured — but if you prefer fast-paced content, some sections might feel long.
❌ Not as strong in Amazon PPC ads
Their PPC modules are okay for beginners but not advanced enough if you plan to scale aggressively.
❌ Amazon FBA is more expensive than before
This isn’t the course’s fault — FBA in 2025 requires:
- higher budgets
- higher competition
- more compliance
- more paperwork
Expect to invest around $3,000–$5,000 for your first product.
❌ Some tools are basic
Their tools work, but most serious sellers eventually move to Helium 10.
Is Marketplace Superheroes Worth It in 2025?
Here’s my honest conclusion after going through the program:
👍 YES — if you’re serious, patient, and financially ready
MPSH is a great fit if you want:
- a step-by-step plan
- risk-minimizing product selection
- global selling guidance
- a community and coaching system
👎 NO — if you want quick results
Amazon FBA requires:
- months of research
- sample orders
- inventory investment
- PPC setup
- patience
If you’re expecting results in 2–3 weeks, this isn’t the model for you.
Pros and Cons Overview
Pros
- Excellent product research system
- Great logistics training
- Beginner-friendly
- Good community support
- Strong global expansion guidance
- Realistic expectations (no hype)
Cons
- Some lessons feel slow
- PPC training could be more advanced
- Tools are basic compared to Helium 10
- Amazon FBA requires significant initial capital
- Logistics can get complex if you scale fast
Who Should Join Marketplace Superheroes?
Join MPSH if:
- you want a simple, step-by-step system,
- you’re patient and willing to follow a proven method,
- you prefer low-competition products,
- you want to expand globally,
- you want mentoring and community support.
Who Should Avoid It?
Avoid MPSH if:
- you’re looking for fast income,
- you don’t have at least $3,000+ to invest,
- you want advanced PPC,
- you prefer digital over physical products.
If your budget is under $1,000, Amazon FBA probably isn’t the best beginner model for you.
Alternative Recommendation: Wealthy Affiliate (for Lower-Budget Beginners)
Because I’ve earned over $100,000 online mostly through content-driven affiliate marketing, I can confidently say:
Affiliate marketing is a cheaper, simpler, and safer first business model than Amazon FBA.
If you’re interested in learning:
- SEO
- content creation
- keyword research
- passive affiliate income
- building a long-term digital business
…then Wealthy Affiliate is the better starting point.
You can always move into Amazon FBA later when you have the experience and capital.
👉 For more info, check out my honest review of Wealthy Affiliate here.
Final Verdict
It’s one of the most reliable, low-hype, beginner-friendly Amazon FBA programs available today. The research system is solid, the logistics training is world-class, and the community support makes the journey less intimidating.
It’s not perfect — especially in PPC depth — but if your goal is to build a stable, globally-focused Amazon FBA business, this course is absolutely worth considering.
FAQs
Is Marketplace Superheroes legit?
Yes, it’s one of the most transparent and realistic Amazon FBA programs available.
Do I need a lot of money to start Amazon FBA?
Expect at least $3,000–$5,000 for inventory, tools, and ads.
Can beginners use Marketplace Superheroes?
Yes, the program is extremely beginner-friendly.
Does MPSH teach Amazon PPC?
Yes, but only at a basic level. Advanced sellers will need more PPC training later.
Can I apply this to the US, UK, and EU markets?
Yes — the program focuses heavily on global selling.